Silhouette Logo PNG
The Silhouette logo looks refined and sophisticated, much like the brand’s original sunglasses models. This is why parallels are often drawn between the brand’s identity and its products. Its effortless elegance impresses with each element thoughtfully designed and detailed, making it aesthetically appealing. This emphasizes the beauty, style, and high quality of the products. The restrained color scheme plays an important role, highlighting the stability and status of a luxury brand.
Using a single word in its design, the brand skillfully shows that accessories can shape a complete look. The emblem reminds customers of the importance of following fashion trends. The company took on a serious mission—to offer original and high-quality products to a wide audience—and has accomplished it.
Today, the brand’s elegant products are available in 100 countries worldwide. Each accessory carries a recognizable emblem, symbolizing high quality and style. The logo has become a global symbol of fashion and elegance.
Silhouette: Brand overview
Anita and Arnold Schmid, a husband-and-wife team, founded an eyewear company in Linz, Austria, in 1964, marking the beginning of the Silhouette brand. They aimed to create high-quality, stylish, lightweight eyeglasses that combined aesthetics and functionality.
The original collection launched with just fifteen frame models in 1964. Despite its modest beginnings, these frames were quickly recognized by customers and optical industry experts for their innovative designs and craftsmanship.
The company began expanding internationally in the 1970s, establishing a presence in foreign markets and exporting its products to other European countries. The decade also saw technological advancements, most notably in 1976 when they introduced a line of eyewear made from polyamide. This lightweight and durable material enhanced the comfort and durability of their frames.
The 1980s continued to be a period of growth and innovation. In 1982, the company launched the groundbreaking Futura model, a design milestone in eyewear. Futura stood out for its futuristic style and the absence of visible screws and fasteners, a unique feature at the time. This model became a fashion icon, attracting attention from global magazines and celebrities.
A major step forward came in 1983 when the company began producing its lenses. This gave it full control over eyewear production and ensured top-quality products.
In the 1990s, the company continued to develop its technology and expand its product range. 1992, the brand ventured into sunglasses, and in 1999, it introduced the Minimal Art collection. These glasses, weighing just 1.8 grams, became popular for their flexibility, lightness, and barely-there appearance.
The brand gained worldwide recognition in the early 2000s when NASA selected the Minimal Art eyewear for use by astronauts during space missions in 2000. This endorsement highlighted the company’s superior quality and reliability, greatly enhancing its global reputation.
The company celebrated its 40th anniversary in 2004, solidifying its position as one of the world’s top eyewear manufacturers. By this time, the brand was exporting to more than 100 countries and was known for its innovative approach and distinguished products.
In 2007, the company launched the Titan Minimal Art – The Icon line, continuing the legacy of its Minimal Art series. These glasses, made from ultra-light titanium, set new industry standards for durability and weightlessness.
In 2010, it introduced its first line of frames made from the organic material SPX+, which allowed for even lighter and more flexible frames while maintaining strength and durability.
A significant milestone came in 2013 when the company produced its ten-millionth pair of Titan Minimal Art eyewear, further confirming its enduring popularity.
In 2016, the company debuted the Titan Accent Rings collection, which showcased the brand’s ability to blend innovation with timeless design. The collection featured minimalist frames paired with elegant accents.
In 2018, the company introduced TMA—The Icon, a continuation of the Titan Minimal Art collection incorporating the latest technological advancements into the eyewear design.
Despite global challenges during the 2020–2022 period, the company remained focused on innovation, developing new materials and technologies to enhance the comfort and style of its eyewear. The company also emphasized integrating digital technology in the design and production process.
By 2023, the company had firmly established itself as one of the world’s leading luxury eyewear brands. Still family-run, the company remained committed to the values of quality, innovation, and design set by its founders nearly 60 years ago.
The story begins with the Schmid family’s vision. It showcases a commitment to excellence, innovation, and distinctive design, which can lead to long-term success in the highly competitive eyewear industry.
Meaning and History
What is Silhouette?
This Austrian eyewear brand revolutionized optical design with its innovative rimless glasses. Known for exceptional lightness and minimalist style, the brand creates almost imperceptible glasses, embodying refined design and advanced technology. The brand’s eyewear reflects a commitment to excellence in both aesthetics and engineering, combining cutting-edge materials with meticulous craftsmanship to ensure durability and comfort. The brand’s glasses are popular among fashion enthusiasts, professionals, and even astronauts who wear them in space, highlighting these unique products’ versatility and high functionality.
1964 – today
The Silhouette logo evokes a sense of lightness and elegance, reflecting the company’s philosophy, whose eyewear is considered the embodiment of minimalism and refined style. The black font on a white background emphasizes contrast and sophistication, reminding us that classics always remain in fashion despite changing trends.
“Silhouette” is written as if by hand, adding a personal touch to the brand’s image. There is something lively in it, as if each line has been thoughtfully crafted with special attention. The smooth and graceful lines of the letters symbolize lightness and air—qualities that define the brand’s glasses, which feel light and almost weightless on the face.
The font combines two styles: some letters appear smooth and connected, while others are slightly separated. This creates a sense of dynamism and originality. Every detail of the emblem, from the curves to the proportions of the letters, reminds us of how the brand approaches minimalism—with no excess, everything is carefully considered.
Like the brand’s eyewear, the visual mark results from years of experimentation and searching for the perfect form. In the 1960s, when the brand first began, the fashion for glasses was different. Large frames were in style, but Silhouette introduced something new—thin, almost invisible, stylish, and practical glasses. The logo reflects this innovation: every line and every letter recalls the company’s drive to create functional and aesthetically flawless products.
The black letters symbolize confidence, strength, and stability, which are important for a brand that has remained a leader in its niche for decades. The white background adds purity and lightness, returning us to the themes of weightlessness and minimalism.