Police Logo History PNG
The Police logo reflects the spirit of urban freedom and rebellion, perfectly aligning with the brand’s image, known for its iconic sunglasses, fragrances, and accessories. This symbol conveys boldness and uniqueness, attracting those who seek to stand out, are not afraid to express their individuality, and choose their path against conventional norms.
Police was founded in Italy in 1983 by De Rigo Group, a family eyewear company. It began with sunglasses for a young audience, and the first collection used mirrored blue lenses that quickly became one of its early identifiers. During the 1980s, Police built its image around motorcycle culture, rock music, and urban youth style, moving eyewear closer to fashion and personal expression.
In the 1990s, the company expanded from sunglasses to optical frames, gaining a broader position in the eyewear market. In 1997, Police entered the fragrance market with its first men’s scent, adding a new category beyond glasses. In the early 2000s, the company expanded into Asia and the Americas, adapting collections to local buyers while maintaining the same Italian style.
Police marked its 20th anniversary in 2003 with a limited sunglasses line. Watches followed in 2005, jewelry in 2008, and leather accessories in 2010, including bags, belts, and wallets. In 2013, the 30th anniversary collection looked back at bestselling sunglasses from earlier decades. Celebrity campaigns became more visible in 2015, while new fragrances for men and women arrived in 2017.
In 2018, Police released a futuristic eyewear collection, followed in 2019 by motorsport-inspired glasses linked to Formula 1 and an expanded watch line. In 2020, the company updated its website with stronger e-commerce and virtual try-on tools. In 2021, it added fragrances with natural ingredients and eyewear made from recycled materials. In 2022, Police returned to rock-inspired capsules and expanded bags, and in 2023 it marked its 40th anniversary with updated versions of earlier models and new flagship locations in Asia.
Meaning and History
What is the Police?
It is an Italian fashion brand best known for its watches and eyewear, but it also sells a range of other products, including jewelry, leather goods, and fragrances. The brand is known for its bold, functional, and stylish models with an urban twist. The brand’s eyewear has gained widespread popularity, especially sunglasses, often adorned with eye-catching logos and unique shapes. The company has become a major player in the fashion accessories sector, and its products are sold in many countries through various retailers. To maintain its reputation and appeal abroad, the company often collaborates with celebrities and participates in high-profile marketing projects.
1983 – today
The Police logo is minimalist, featuring the brand’s name in large uppercase letters. This simple design conveys a sense of confidence and determination, which are key traits of the brand’s character. The font is strict and straightforward, without unnecessary embellishments, enhancing the impression of steadfastness and seriousness.
The black-and-white color palette emphasizes rigor and strength, perfectly aligning with the brand’s image, which offers products for those who value style and boldness. The inspiration for this logo comes from the images of New York and Los Angeles police officers, reflected in the brand’s name and style.
The absence of extra details in the logo allows for interpretation, enabling consumers to see something personal, whether associations with authority, courage, or individual style. This makes the logo versatile and appealing to a broad audience that appreciates Italian quality and impeccable style.