Simply Logo PNG
The Simply logo features an elegant classic color scheme. It combines dynamism and stability, making it attractive yet understated. The logo possesses an elusive charm and unique style, consistently associated with high-quality products.
Simply began in 2001, when Coca-Cola entered the premium juice market with a brand built around less processed drinks without artificial flavors, colors, or preservatives. Simply Orange was the first product, using a fresh taste profile and a short ingredient message to stand apart from standard packaged juices. Simply Lemonade followed in 2003, Simply Limeade in 2004, and Simply Apple in 2006, giving the line citrus and non-citrus options.
In 2007, the brand expanded beyond the United States, entering Canada and several European markets. Simply Lemonade with Raspberry arrived in 2009, adding a fruit blend to the lemonade range. In 2011, Simply Cranberry expanded its catalog again, becoming useful as both a standalone drink and a cocktail ingredient, helping the brand reach consumers beyond breakfast juice occasions.
The 2010s brought new categories and packaging changes. Simply Smoothie launched in 2013 with fruit and vegetable blends, and a new ergonomic bottle appeared in 2015. Simply Light Lemonade followed in 2017, offering buyers a lower-calorie option. In 2018, Simply Almond expanded into plant-based drinks, while Simply Smoothie Recharge arrived in 2019 with added vitamins and minerals.
In 2020, Simply Oat expanded its plant-based range to include vanilla, unsweetened, and classic versions. In 2021, Simply Spiked Lemonade was launched in partnership with Molson Coors Beverage Company, marking the name’s entry into ready-to-drink alcohol. The same year, the brand set a goal to use recycled plastic bottles by 2025. Later updates included probiotic and vitamin-enriched juices in 2022, paper packaging for selected drinks in 2023, and expansion into Latin America and Asia with regional fruit flavors.
Meaning and History
The products’ excellent taste provides pleasure, and their unique composition is extremely beneficial for health. One might think there’s nothing more to desire. However, the creators of the modern identity, like the brand itself, didn’t stop there. With each new series of beverages, the symbolism transformed, images changed, and the identity evolved dramatically. Observing these transformations is quite fascinating.
What is Simply?
It is a brand owned by The Coca-Cola Company that specializes in all-natural juices and beverages. Known for using simple, non-GMO ingredients with no added preservatives, colorings, or artificial flavors, the company offers a variety of products, including orange juice, lemonade, and fruit punches. The brand emphasizes freshness and flavor, and its products are often labeled “not from concentrate” to emphasize their natural quality. The drinks are available in supermarkets, grocery stores, and online retailers, making them a popular choice among consumers seeking clean, refreshing beverages.
2001 – 2012
The brand’s first logo is rightfully considered the most striking. It was created as a presentation piece designed to attract attention and be memorable. Its expressiveness was intended to be noticeable to customers on juice packaging, so a fairly large orange is placed at the center.
The orange is not hand-drawn; it lacks cartoonishness or excessive brightness. Since the goal was to offer natural juices and beverages, the realism of the citrus element was extremely important. The orange color is well-chosen, bright, and close to natural. The texture of the orange conveys the product’s natural quality. A single green leaf evokes freshness as if the orange were just picked from the tree. The leaf is the only element that stands out in its tone.
On a white background, black letters spell out two words: “Simply” and “Orange.” The words have simple flourishes and are written in black. The distance between the words is about two spaces. Below the brand name, the words “Juice Company” are printed in similar uppercase letters, significantly smaller than the brand name. The key inscription is centered, making it visually prominent. The phrase “Juice Company,” along with the image of the orange, forms a harmonious tandem, emphasized by the beautiful arc of the text.
2012 – 2018
Over time, the bright and juicy orange was completely removed from the company’s identity for several reasons. First, the products became well-known to customers. With more flavors emerging, there was a need to broaden the logo’s perception without focusing on a single fruit. Second, the graphic nature and conservatism of the logos gradually became key aspects. Thus, the new logo featured only two inscriptions, each symbolically significant.
The central place was occupied by the word “Simply,” written in beautiful and elegant letters. The first letter was capitalized, while the rest were smaller but in the same style. The font was consistent for all letters. The black letters created a sense of timeless balance on a white background. Infinity was a central focus of the identity. The second word, “Beverages,” was placed below. Its font was simple and easily readable.
The large spacing between the letters of all words enhanced readability and showcased the typography’s aesthetic beauty and originality.
2018 – today
In 2018, Simply’s product range expanded significantly. The flavors became more interesting and exotic, attracting more customers. The target audience grew, so some changes in the identity were logical, though not drastic.
The word “Simply” is still written in black letters on a white background. The font is elegant and concise. Each letter compares to the charm of a black swan gracefully gliding down a river. Stability and consistency are reflected in the unchanged writing of the word “Simply.”
The second element of the logo, the word “Beverages,” looked new and unusual. It enhanced the effect, with letters of the same size neatly emphasizing the central inscription.
It is worth noting that the company has continued to produce its iconic orange juice since 2018. Therefore, consumers can see the identity in two versions: with the inscription “Beverages” in black letters or with the inscription “Orange.”