Slurpee Logo PNG
The Slurpee logo reflects this iconic drink’s brightness, freshness, and joy. It is associated with fun moments and refreshing flavors that set the mood. The logo reminds us of a simple idea that turned into millions’ favorite product and symbolizes the uniqueness that made the brand part of everyday life.
Slurpee: Brand overview
| Founded: | 1966 |
| Founder: | 7-Eleven, A-Plus, Speedway, Stripes |
| Headquarters: | United States |
| Website: | www.7-eleven.com/products/slurpee |
The birth of the Slurpee brand dates back to 1958 when an unexpected invention occurred. Omar Knedlik, a Dairy Queen franchise owner in Kansas, found himself creating the prototype of the first frozen carbonated beverage machine. This happy accident happened when his soda fountain malfunctioned, leading him to keep soda bottles in the freezer to ensure they remained chilled. He then discovered that the partially frozen bottles yielded a refreshingly slushy drink.
In 1965, The ICEE Company capitalized on Knedlik’s accidental invention and obtained a license for his frozen carbonated beverage machine, leading to the birth of the ICEE brand. Following the ICEE brand’s success, the convenience store chain 7-Eleven obtained a license for the same machine a year later, in 1966, and Slurpee was born. The name “Slurpee” was inspired by people’s slurping sound while sipping the drink through a straw.
The Slurpee brand quickly gained popularity across America throughout the 1960s and 1970s. 7-Eleven spearheaded campaigns to promote the frozen drinks and gave them catchy names like Fulla Bulla and Kissin’ Cousin, adding to their appeal. In 1967, Slurpee even found its way into space when the astronauts on Apollo 7 packed Slurpees for their mission, making it the first beverage of its kind in space.
Over the next two decades, the 1980s and 1990s, Slurpee unveiled more than 100 flavors. While Coke, Dr. Pepper, and Cherry flavors gained considerable popularity, limited-edition flavors such as Bug Juice and Full Moon Fever became collectibles among fans.
By 2002, Slurpee had made quite a mark in the beverage industry, with over 6 billion drinks sold. It was estimated that an average of 5,800 Slurpees were sold per 7-Eleven store each month.
Today, Slurpee retains its iconic status as a product synonymous with 7-Eleven, with over 1 billion Slurpees sold worldwide annually. The brand continues introducing unique flavors and promotions, ensuring the frozen beverage’s enduring popularity.
Meaning and History
What is Slurpee?
This is an iconic frozen carbonated beverage with a distinctive semi-frozen consistency and vibrant range of flavors, available at 7-Eleven stores. The drink’s uniqueness lies in its special freezing process, which preserves the fluidity and carbonated texture, turning it into fine icy granules. The flavor lineup includes classics like Coca-Cola and Wild Cherry, unique blends, and seasonal offerings developed in collaboration with well-known candy companies and beverage producers.
1966 – 1980s
1980s – 1990s
1990s – 2009
2009 – 2017
2017 – 2019
2019 – 2023
2023 – today
The Slurpee logo is fun, immersing you in a world of colorful bubbles and refreshing sweet ice. Every letter comes to life: the curved “S” seems to dance, resembling a stream of the drink pouring into a cup. Its pointed top adds energy, creating a sense of motion.
The letters are large, rounded, and soft, like balloons or melted snowflakes. Their design brings a smile, evoking something playful and lighthearted. The almost nonexistent inner spaces make the text dense but not heavy—it seems to float before your eyes.
The font appears inspired by the shape of soap bubbles filled with the cool scent of summer. This playful style reflects the very essence of Slurpee: a drink associated with the joy of celebration and the cool relief of hot days.
The logo’s color is a chameleon. It easily adapts to different contexts but remains black in its classic form. The contrast works well with vibrant packaging, ensuring the logo is always noticeable. The design’s flexibility maintains its recognizability, regardless of the color scheme.
The name instantly conjures the sound of sipping the drink through a straw. It’s playful and dynamic, just like its visual representation.
This logo is a true boost of good vibes. Everything about it—from its shape to its concept—captures the brand’s bright, friendly, and refreshing spirit.
