Softsoap Logo

Softsoap LogoSoftsoap Logo PNG

The fluidity and streamlining make the Softsoap logo attractive and make you want to touch it. The emblem promises softness, excellent glide, and plenty of foam, which is obtained when using the brand’s gels and soaps.

Softsoap: Brand overview

Founded:1980
Founder:Colgate-Palmolive
Headquarters:
United States
Website:softsoap.com
Softsoap is a line of liquid soaps and shower gels launched by entrepreneur Robert R. Taylor in 1980. He sold the funds received through his firm, The Minnetonka Corporation. In 1987 Colgate-Palmolive Corporation bought the rights to the trademark. It is she who owns it at present. The brand is headquartered in Chaska, Minnesota.

Meaning and History

Softsoap Logo History

From its inception to the present, the brand has had three emblems that have transformed heavy and wide letters to light and narrow symbols. The first version is dated the year of the release of the debut liquid soap.

What is Softsoap?

It is a U.S.-based consumer hygiene brand owned by Colgate-Palmolive.

1980 – 1996

Softsoap Logo 1980-1996

At first, the logo had a compound inscription that included several words. The biggest and the top was the brand name – “Softsoap.” Below was the phrase “Hand soap.” It occupied almost all the space under the main element, consisted of narrow symbols, and reached the “p” leg. It was followed by the even more subtle word “Brand.”

1996 – 2008

Softsoap Logo 1996-2008

The designers replaced the dark blue rectangle with a light one, removed all the bottom labels, and replaced them with a long white stripe. She underlines the name, highlighting it against a solid background.

2008 – today

Softsoap Logo 2008-present

Now the updated version of the logo is used – without a line under “Softsoap.” Instead, the inscription “Brand” appeared. The background has turned blue with a gray outline. The rectangle is rounded and pointed at the top right and bottom left.

Font and Colors

Softsoap Emblem

From the very beginning, the trademark of the brand consisted of the name. Any brand owner did not break this structure: they just made minor adjustments to the logo.

Each emblem uses a different type of typeface: the first is a classic serif, the second is chopped, grotesque, and the third is thin and rounded. Moreover, at first, the letters “ft” were connected by a common crossbar, and in the end, they were disconnected. The color scheme consists of white, gray, and several shades of blue.

FAQ

What company makes Softsoap?

Colgate-Palmolive, an international company, has been making Softsoap shower gels and liquid soaps. The company is known for its wide range of household and personal care products. Acquiring Softsoap helped the brand grow its product lineup and strengthen its position in the personal care market.

Colgate-Palmolive has maintained high quality and popularity, making it a household favorite. The brand’s focus on innovation and customer satisfaction has helped it become a trusted name in personal hygiene. Colgate-Palmolive’s global reach and expertise have made products available and successful in many countries.

What is wrong with Softsoap?

Before the ban on triclosan in the United States, Softsoap contained this harmful ingredient, which is known for its adverse health and environmental impacts.

Currently, there are still concerns about the composition of Softsoap products. They include BHT, CAPB, SLS, and unknown chemical fragrances. BHT (Butylated Hydroxytoluene) is a preservative that can cause skin irritation and has potential links to cancer. CAPB (Cocamidopropyl Betaine) is a surfactant that can cause skin irritation and allergic reactions. SLS (Sodium Lauryl Sulfate) is another surfactant known to cause skin and eye irritation. Using unknown chemical fragrances is problematic because they can contain undisclosed chemicals, some of which may cause allergic reactions or other health issues. These ingredients pose serious health risks, especially for sensitive skin or allergies.

Is Softsoap made in China?

Several types of Softsoap products are made in Morristown, New Jersey. While Colgate-Palmolive, the parent company, has factories in China, it is not publicly known if Softsoap is produced there, as this information is not advertised.

Colgate-Palmolive’s main production location is in the United States, specifically New Jersey. Although the company has a global manufacturing network, it does not always disclose the locations where each product is made.

Is Softsoap and Palmolive the same?

Softsoap and Palmolive are different brands, both owned by Colgate-Palmolive.

Softsoap focuses on liquid hand soaps and body washes. It is known for various scents and moisturizing formulas, making it a popular choice for personal hygiene.

Palmolive offers a broader range of products, including dishwashing liquids, hand soaps, and body washes. It is especially well-known for its dishwashing liquids, which have been a household staple for many years.

Although both brands are part of Colgate-Palmolive, they target different market segments with distinct product lines.