Somersby Logo PNG
The Somersby logo blends freshness and creativity in every element. The logo conveys a rich apple flavor with sweet notes and invites you to try a refreshing, invigorating vitamin drink.
Somersby appeared in March 2008, when the first apple cider under the name was bottled in Denmark. The brand was created by Carlsberg, the Danish brewing group founded in 1847. At the time, cider sales in Europe had been growing for several years, while beer consumption in some markets was slowing. Carlsberg needed a lighter fruit-based product for consumers moving away from traditional beer.
The brand story gave the Danish drink an English frame. Marketing introduced Lord Somersby, a fictional figure said to have supplied cider to the English royal court. Carlsberg avoided linking the name to the real village of Somersby in Lincolnshire, keeping the story within the advertising context. The aim was to connect the product with English cider traditions.
In 2008, Somersby entered Norway. In early 2009, pear cider launched in Denmark and Norway, followed by cranberry Somersby in Denmark. In 2010, Sweden received an organic version, reflecting Scandinavian demand for products without artificial additives. Over the next three years, the brand moved into continental Europe.
The turning point came in 2012. Canadean placed Somersby among the world’s ten largest cider brands and named it the fastest-growing in that group. In one year, it entered 15 new markets, including those in Asia. In July 2012, Somersby entered the British retail market with a 4.5% medium-dry recipe without artificial flavors or sweeteners, competing with Magners from C&C Group and Strongbow from Heineken. Later, local flavors appeared in Poland, Hungary, and Germany. In 2019, Elmwood led the “Refreshingly Optimistic” rebrand across 50 markets. By the mid-2020s, Somersby was sold in more than 47 countries.
Meaning and History
Somersby is an alcoholic brand known for its cider made from apple juice and other fruits and berries. Its logo depicts a tree that reflects the main ingredient in its drinks. At first, the apple tree was before a bright sun, symbolizing dawn and optimism. A ladder was attached to the apple tree to demonstrate the company’s ongoing commitment to product quality. But then the design changed: the tree’s crown, twisted into spirals, began to look like a bouquet of fanciful flowers.
Nevertheless, all the Somersby emblems relate to the apple theme. The general concept didn’t change: the signs still reflect the communication, bright mood, and joy associated with drinking cider. Designers experimented with the design to ensure the logo aligned with modern consumer trends and tastes.
What is Somersby?
This well-known international brand offers light fruit-based alcoholic beverages with a refreshing taste and moderate alcohol content. It uses a special apple-juice fermentation process to create a balanced blend of fruity sweetness and gentle acidity. Beyond traditional apple cider, the lineup includes fruit flavors such as pear, blackcurrant, red berry, and seasonal varieties. This brand is popular for casual gatherings and summer celebrations, thanks to its light, approachable character, which is reflected in the refreshing taste of its drinks.
2008 – 2019
Carlsberg introduced the product as natural. As a result, the brand’s first logo is very realistic. It depicts a harvest. The apple tree studded with apples hints at the main ingredient in cider (the drink is made by fermenting apple juice).
The fruits must be ripe and of special varieties. The emblem conveys the fruit’s juiciness and fullness through a bright setting sun that illuminates the tree in the background. The sun speaks of warmth, late summer to early fall, when it’s time to harvest.
Symbolizes the sun and the heat needed to ferment the raw material. The finished product can also be enjoyed warm, with honey and spices.
The emblem suggests that the sun is looking down on the tree, symbolizing the company’s greatness, rise, and prosperity.
The dominant yellow hue echoes the drink’s color and rich, concentrated sweetness. Looking at the emblem, a pleasant warmth spreads through you, conveying the cider’s stimulating, tonic properties.
The brand name sits beneath the visual element. The word Somersby is used as the surname of the lord who supplied cider to the English king’s court. It is a fictional character created for the brand legend.
The large capital letters reflect the drink’s prevalence, with Somersby known in 47 countries worldwide. Their proximity tells of a high concentration of ingredients. The dot at the end of the inscription says, “If you drink cider, only Somersby. There’s nothing better.”
2019 – today
In 2019, the decision was made to rebrand because the cider market had grown tremendously, and the Somersby brand was young enough to be lost against the competition. Management decided to make the brand more recognizable and its visual identity distinctive. The Elmwood Leeds agency took on the assignment and presented a new logo.
Keeping the main element of the previous composition, the tree, the designers gave it a more striking, creative look. This made the element stand out and distinguished it from similar images. This achieved the main objective: increasing brand recognition. At the same time, the image remained fixed in consumers’ minds.
It is no longer possible to distinguish the fruit on the branches. In 2019, in addition to the apple drink, the company produced pear drinks and flavor variations, so the emblem smoothly moved away from specifics, leaving a general image of a fruit tree. At the same time, filler elements are added to the living tree’s crown on the specific flavor label.
The modern logo’s green is fresher, matching the hue of the ripe apples used in the classic recipe.
The sun’s disappearance focuses attention on a single, memorable element that directly connects to cider-making. The finished drink’s hues have also changed, and the yellow notes no longer play an important role in the image.
The crown’s curves and swirls convey a passion for life’s flow and for enjoying each day. The drink’s bright colors lift spirits and encourage customers to rejoice and have fun.
The brand name harmonizes with the image because the letters are resized to match the curve of the soil under the tree. The trunk holds on to the Somersby name, rooted in its origins and reflecting the brand’s birth from the legend of a lord who lived centuries ago.
Font and Colors
The logo’s main color is green, in various tones and shades, with yellow added. Gamma evokes warmth and coziness. It suggests drinking cider with pleasant people.
- Green suggests the drink’s naturalness and the high tannin level typical of the green Granny Smith apples used in the recipe. The overtones suggest flavor richness and add fruity nuances.
- Yellow conveys the gas bubbles that fill the glass and the drink’s caramel color.
The lettering font resembles Ozonos Bold but has curved edges on the E and M.