Sprint Logo

Sprint LogoSprint Logo PNG

The US telecommunications corporation Sprint, whose logo reflected a connection between its past and present, ceased to exist in 2020. The name is a tribute to its “telegraph” history; the image is the use of the latest technology.

Sprint: Brand overview

Founded: December 21, 1899
Founder: Cleyson Brown, Jacob Brown
Overland Park, Kansas, U.S.

Sprint is a communications company headquartered in Overland Park. It ceased to exist as an independent organization in April 2020 when acquired by T-Mobile US Corporation. The Sprint brand was discontinued on August 2, and T-Mobile took overall wireless and wireline services.

Unsuccessful management decisions are to blame for this. First, the merger with Nextel in 2004. As it turns out, Sprint’s network was not suitable for Nextel mobile devices. The second reason is the provision of 4G using WiMax technology, while other operators have chosen the LTE standard

Meaning and History

Sprint Logo History

The disappeared telecommunications company has a rich history that began with a telegraph wire running along the railroad tracks. The word “Sprint” was derived from the first letters of the system name: Southern Pacific Railroad Internal Networking Telecommunications.

Several decades later, the firm began providing long-distance telephony services, and in 1992 became a monopoly in wireless communications in the United States. Later she became famous thanks to her high-profile advertising campaign and well-thought-out identity.

Until 1991, Sprint existed under different names, and each time; it had a new logo. The last name – Sprint Corporation – appeared in 2012, when SoftBank holding bought out 80% of its shares. Until then, the company was known as Sprint Nextel Corporation. It received this name in 2005 after an unsuccessful merger with Nextel Communications. Simultaneously, the logo was adopted, containing a black inscription and five yellow stripes in the form of a wing.

What is Sprint?

Sprint is a US telecommunications corporation. It was founded in 1899 and, during its existence, has become the fourth largest operator in the country. The company is headquartered in Overland Park, Kansas State.

1972 – 1987

United Telephone System Logo 1972-1987

Telecommunications company Sprint began its professional journey in the nineteenth century. It has gone through many rebrandings, one of which was the rebranding of United Telecommunications and United Telephone System. This happened in 1972. At the same time, the organization got a logo with a large black square consisting of eight smaller squares. The composition of the quadrilaterals looked like dial buttons on a landline phone. To the right of it was a three-line inscription “United Telephone System” in black. All three words were left-aligned and in a font from the Helvetica family.

1986 – 1991

U.S. Sprint Logo 1986-1991

In 1986, two companies merged: US Telecom and GTE Sprint. As a result of their merger, the US Sprint Communications organization was born. Its emblem depicted two red triangles arranged in a mirror image: one on top, the other on the bottom. They were separated by six horizontal stripes of the same red color. They were arranged at an angle in the form of a ladder and alternated with white lines. And to the right of the geometric shapes was the gray phrase “US Sprint.” The font used was Times New Roman Italic. Sometimes this logo appeared on a black background.

1991 – 2005

Sprint Logo 1991-2005

In 1990, US Sprint finally became part of United Telecom, which had recently changed its name to Sprint Corporation. Meanwhile, the brand logo has changed a bit. The number of red stripes between the two triangles has been reduced to four. The abbreviation “US” disappeared from the inscription, and the remaining word was repainted in a dark shade of gray. At the top of all letters, except “S,” cuts were made at one angle. As for the “S,” her serifs became wide and massive.

2005 – 2020

Sprint Logo 2005-2020

The latest rebranding of the telecommunications company was timed to coincide with its merger with the wireless operator Nextel Communications. The result was a logo that was used until the disappearance of the Sprint Corporation. It was developed by the American studio Lippincott. The designers tried to create the illusion of movement using something like a stroboscopic effect. They drew five yellow lines of different sizes and lined them up along an imaginary circle so that the movement trajectory was soft. Due to the points at the ends, the stripes resembled feathers, and their ” fan ” looked like a bird’s wing. The emblem was associated with ease, ease, and credibility. The word “Sprint” has turned black and moved to the left side. The font has also changed: the developers have changed italics with massive serifs to elegant TheSans SemiBold.

Font and Colors

Sprint Emblem

Although the telecoms firm is a thing of the past and ceded its place to T-Mobile, its former customers still remember the combined mark adopted in 2005. The elegant word “Sprint” and smoothly curving abstraction showed the ease with which the company provided wired and wireless services to millions of consumers.

The drawing did not carry much semantic meaning. Its main task was to generate public confidence at the level of positive associations. Therefore, the five-pointed stripes looked like feathers in a wing, symbolizing freedom, sublimity, and the absence of boundaries. The logo was used as a sign over the branch entrances and adorned employees’ uniforms to emphasize corporate identity.

After the Sprint brand was incorporated and abolished by T-Mobile US, its emblem also ceased to exist. But it went down in history as a reminder of the telecommunications company’s past and served as a good example of a successful identity.

To make the name expressive, the designers used The Sans Semi Bold font. This type of lettering was invented by the Dutch typographer Lucas de Groot. The emblem is uniform in terms of colors, with a palette of black and yellow (# FFDD05). The selected shade combination became part of Sprint’s identity in 2005 when it merged with Nextel Communications.

Sprint color codes

Golden Yellow Hex color: #ffdd05
RGB: 255 221 5
CMYK: 0 13 98 0
Pantone: PMS 108 C
Black Hex color: #000000
RGB: 0 0 0
CMYK: 0 0 0 100
Pantone: PMS Process Black C

What is the Sprint logo?

The logo features a makeshift wing. It conveys the shape of a fan-shaped fiber optic wire. This stands for high-speed audio transmission, as Sprint was the first in the United States to use fiber for long-distance telephony.

Who started Sprint?

Sprint Telephone Corporation was founded in 1899 by Cleyson Brown Jacob Brown. Now she is gone – she ceased to exist in 2020, being absorbed by T-Mobile US.

When did Sprint change its logo?

The last change to the Sprint logo took place in 2005. It was then that the straight lines, symbolizing telephone wires, were converted into wing-shaped lines, demonstrating the speed of fiber optic cable. This is the final logo of the company.

What do the letters in Sprint stand for?

The word SPRINT is an abbreviation. Each letter denotes an element from the long name: S – Southern, P – Pacific, R – Railroad, I – Intercontinental, N – Network, T – Telecommunications.