SSC Logo PNG
The SSC logo is an allegory of high speeds and unmatched performance of cars that are in high demand among speed enthusiasts. The emblem demonstrates how successful the combination of exterior design and internal concept can be.
SSC: Brand overview
| Founded: | 1999 |
| Founder: | Jerod Shelby |
| Headquarters: | Richland, Washington, U.S. |
| Website: | sscnorthamerica.com |
Founded by Jerod Shelby in 1999, the Richland-based SSC (Shelby SuperCars) made its mark in the automotive world by specializing in crafting top-tier sports vehicles known for their high performance. A notable milestone was achieved in 2006 with the debut of the SSC Aero. This car didn’t just make waves; it broke records. The following year, its prowess was acknowledged when it set the Guinness record, hitting speeds up to 256 mph and being crowned the fastest production car.
A few years later, in 2009, SSC showcased its advanced design skills with the Ultimate Aero. Sporting enhanced aerodynamics, this marvel established another record by 2010, reaching a breathtaking speed of 257 mph, reclaiming its title as the world’s fastest production vehicle.
Shifting gears to 2013, SSC unveiled the Tuatara, their third-generation supercar. A fusion of a twin-turbo V8 engine with a lightweight carbon fiber structure promised unprecedented speeds. The anticipation wasn’t in vain. SSC intimated that the Tuatara had grazed the 300 mph threshold during pre-production tests. Finally, in 2020, the Tuatara met and surpassed expectations, registering an astonishing 316.11 mph on a Nevada roadway. This feat solidified the Tuatara’s reputation as the swiftest production car globally.
In 2023, SSC’s commitment remains unchanged. The company retains its essence as a boutique manufacturer, dedicating its expertise to creating singular high-performance vehicles that resonate with enthusiasts and continually redefine speed benchmarks.
Meaning and History
What is SSC?
Established in 1999, SSC North America (originally called Shelby SuperCars Inc.) has been a game-changer in high-octane sports cars. Spearheaded by proprietor Jerod Shelby (who is not affiliated with famed car designer Carroll Shelby), this American automotive manufacturing firm, based in Richland, Washington, has become a gold standard in the auto sector.
Over the past twenty years, SSC North America has led the charge in auto engineering, carving out a distinguished reputation through its pioneering developments and accomplishments.
1999 – today
This emblem encapsulates everything essential for an automotive company in a small piece: dynamism, history, nobility, speed, sophistication, responsibility, reliability, and perfection. These qualities are conveyed through simple elements formed by basic geometric shapes, which together ideally represent the SSC brand in the global market.
- Triangle: Its top edge is slightly curved, resembling a shield. As a heraldic element, it fits perfectly within the logo format of sports cars, showcasing their noble origins and affiliation with the elite circles of the automotive world.
- Rhombus: There are many, all identical except for their color—white rhombuses alternate with blue ones. These geometric shapes are arranged vertically, evenly filling the entire inner space of the emblem.
- Broken Line: In this case, five—four narrow and one wide—are placed between them. They are bent in the middle, forming a single angle. This arrangement makes the element resemble a chevron on a uniform.
At the bottom of the shield is the head of a noble deer with branching antlers. It symbolizes speed and conveys the company’s unique character, occupying the central part of the blue tip of the emblem. To ensure the animal is distinctly recognizable, even in a miniature form, the designers colored it yellow.
At the top of the logo on a curved white stripe is the sports car manufacturer’s motto: “In Veritate Victoria.” Translated from Latin, it means “Victory through Truth.” This indicates the company’s complete confidence in its cars and instills this belief in speed enthusiasts—no wonder their cars have set several speed records and are listed in the Guinness World Records.
The text is primarily in a lowercase font, mimicking a handwritten script. The letters have smooth curves and decorative dots, especially the initial glyphs of each word. The central line on the shield is colored red, which enlivens the blue-and-white background and adds tension, passion, and dynamism to the logo.
