SSC Logo PNG
The SSC logo is an allegory of high speeds and unmatched performance of cars that are in high demand among speed enthusiasts. The emblem demonstrates how successful the combination of exterior design and internal concept can be.
SSC: Brand overview
Jerod Shelby established SSC North America, originally Shelby SuperCars Inc., in Richland, Washington 1999. When it first started, the firm set out to build the world’s quickest production car.
The early years were devoted mostly to research and development. An automotive enthusiast since childhood, Jerod Shelby assembled a group of gifted engineers and designers passionate about fast cars.
The company unveiled the SSC Aero, its prototype, in 2004. Five years of creativity and hard work produced this automobile. The SSC Aero was outfitted with a potent internal engine developed in-house and engineered with cutting-edge aerodynamic innovations.
A significant milestone was reached in 2006 when the firm started manufacturing the Ultimate Aero, the Aero’s production version. The striking features of this supercar immediately drew the attention of automotive professionals and enthusiasts.
When the Ultimate Aero reached 256.18 mph (412.28 km/h) on a closed highway in Washington state in 2007, it broke the previous record for production automobiles. The Guinness Book of World Records formally recognized this record, launching the company onto the international supercar scene.
The popularity of the Ultimate Aero encouraged the manufacturer to look at other advancements. In the ensuing years, upgraded versions of their flagship vehicle were released as more refinements were carried out. The Ultimate Aero evolved quicker and with more sophisticated technology with each subsequent version.
In 2011, the company revealed that the Tuatara, a new supercar, was being developed. This project represented a new design with even higher performance and speed objectives.
It took several years for the Tuatara to mature. The company dedicated a large amount of resources to the study and creation of novel technologies. The business partnered with top materials science and aerodynamics authorities to build a groundbreaking car.
The production-ready Tuatara was formally unveiled at the Pebble Beach Concours d’Elegance 2018. Audiences were astounded by the car’s futuristic appearance and remarkable technological features. With the Tuatara, the goal was to take back the title of fastest production car globally.
The manufacturer started producing a limited number of Tuataras in 2019. Each vehicle is hand-assembled, highlighting its uniqueness. The firm intended to make a single, limited run of 100 pieces.
In October 2020, it was declared that the Tuatara had achieved a maximum speed of 331.15 mph (532.93 km/h) on a closed roadway in Nevada, setting a new global speed record for production cars. However, this claim caused controversy in the automobile sector due to doubts regarding the precision of the data.
A second attempt to break the speed record was made in January 2021. Although it was less than the first reported number, the Tuatara’s verified top speed of 282.9 mph (455.3 km/h) was still noteworthy.
The arrival of the Striker, a new Tuatara model, was announced in May 2021. This change aimed to increase downforce for better handling on racetracks and improve aerodynamics.
The Tuatara Aggressor, a track-only variant of the vehicle with an even more potent engine intended solely for usage on racetracks, was also unveiled in 2021.
In 2022 and 2023, the company continued manufacturing and delivering the Tuatara to customers while progressively expanding its production capacity and streamlining the assembly procedure.
The manufacturer has remained committed to building extreme supercars, emphasizing speed and innovation. To maintain its place among the top producers of supercars, the firm continues to develop new models and enhance its existing technologies.
Meaning and History
What is SSC?
Established in 1999, SSC North America (originally called Shelby SuperCars Inc.) has been a game-changer in high-octane sports cars. Spearheaded by proprietor Jerod Shelby (who is not affiliated with famed car designer Carroll Shelby), this American automotive manufacturing firm, based in Richland, Washington, has become a gold standard in the auto sector. Over the past twenty years, SSC North America has led the charge in auto engineering, carving out a distinguished reputation through its pioneering developments and accomplishments.
1999 – today
This emblem encapsulates everything essential for an automotive company in a small piece: dynamism, history, nobility, speed, sophistication, responsibility, reliability, and perfection. These qualities are conveyed through simple elements formed by basic geometric shapes, which together ideally represent the SSC brand in the global market.
- Triangle: Its top edge is slightly curved, resembling a shield. As a heraldic element, it fits perfectly within the logo format of sports cars, showcasing their noble origins and affiliation with the elite circles of the automotive world.
- Rhombus: There are many, all identical except for their color—white rhombuses alternate with blue ones. These geometric shapes are arranged vertically, evenly filling the entire inner space of the emblem.
- Broken Line: In this case, five—four narrow and one wide—are placed between them. They are bent in the middle, forming a single angle. This arrangement makes the element resemble a chevron on a uniform.
At the bottom of the shield is the head of a noble deer with branching antlers. It symbolizes speed and conveys the company’s unique character, occupying the central part of the blue tip of the emblem. To ensure the animal is distinctly recognizable, even in a miniature form, the designers colored it yellow.
At the top of the logo on a curved white stripe is the sports car manufacturer’s motto: “In Veritate Victoria.” Translated from Latin, it means “Victory through Truth.” This indicates the company’s complete confidence in its cars and instills this belief in speed enthusiasts—no wonder their cars have set several speed records and are listed in the Guinness World Records.
The text is primarily in a lowercase font, mimicking a handwritten script. The letters have smooth curves and decorative dots, especially the initial glyphs of each word. The central line on the shield is colored red, which enlivens the blue-and-white background and adds tension, passion, and dynamism to the logo.
