Staropramen Logo

Staropramen LogoStaropramen Logo PNG

Staropramen is a brewery from the Czech Republic, and the name of the beer it has been producing since 1869. Even though this company appeared in the 19th century, its trademark was registered much later – in 1911. Now it is the second-largest beer producer in the domestic market, supplying alcoholic products to 37 countries worldwide. Since 2012, the brand has been owned by Molson Coors Corporation. Its range includes drinks with a strength of 4% to 5.2%.

Meaning and History

Staropramen Logo History

What is Staropramen?

Staropramen is a Czech brewing company and its flagship brand. It has existed since 1869, specializing in drinks with a strength of 4-5.2 percent. The company is one of the top 3 largest breweries in the Czech Republic and supplies products to 37 countries worldwide. Since 2012, it has been subordinated to Molson Coors Corporation.

The foundation of the well-known Czech company was an enterprise called Joint Stock Brewery in Smíchov. It was in one of the Prague districts. To expand production, management began a large-scale construction of a factory, which introduced new products in 1871. Later, two more breweries appeared, which became part of Staropramen. These are Ostravar Brewery (launched in 1898) and Braník (opened in 1900). This measure allowed them to avoid competition since Czech has long been one of the most brewing regions, where there are many specialized firms.

After the end of the First World War, the company entered a stage of active growth, so by the end of 1930, it became the largest in the country. When the Second World War ended, the brewery was nationalized, but after the fall of the socialist regime, the plant entered the Pražské Pivovary group along with Braník and Měšťan. This was in 1992.

Staropramen Symbol

The Staropramen brewery passed from one owner to another for a long time until Molson Coors owned it. She bought it in the spring of 2012. All this time, the Czech brand has demonstrated sustainable development by expanding its product range. Gradually, the brand acquired an individual logo, which became the first and only one in its history. Graphic artist František Tichý drew it.

Thanks to a successful identity, Staropramen beer is well recognizable in all corners of the world. The logo on its label conveys the manufacturer’s strong attachment to its historical heritage. It reflects the commitment of the Czech company to the old recipe, which, like the emblem, it does not intend to change.

The base of the visual identity is the name, made in a handwritten style but without italics. The symbols are strictly vertical, although the word is placed at an angle. The bottom diagonal goes down and underlines the text: it starts at “n” and ends at the first letter. At the same time, “S” and “t” are united by a common coil, smoothly turning into a crossbar. All signs are painted in emerald green and complemented by a golden shadow that turns the brand name into a three-dimensional object.

Below is the city where the brewing company was founded. The red inscription is decorated with elongated rhombuses on the right and left. At the top is an impromptu coat of arms. This is a brand symbol whose central element is a curly “S” in the old English style – with pointed protrusions and forked ends. On the sides of it are barley ears and a wreath of hops – the key ingredients of Czech beer. There are two capital letters in the intra-alphabetic space: “A” and “S.” The year of the company’s opening is marked on the red ribbon below.

Font and Colors of the Emblem

Staropramen Emblem

The inscription in the Staropramen logo is not made with a standard typeface but with a graphic font of an individual design. Signs are connected, handwritten, rounded, grotesque, close to the Streetwear font. The corporate palette includes two colors: emerald green and golden, reminiscent of the color of ears and beer.