Starz is an American cable and satellite television network with wide domestic coverage. It was founded by entrepreneur John J. Sie in February 1994 and was originally called Encore. It is the largest broadcasting service with many subsidiary TV services broadcasting sports events, films of different years, news, entertainment shows, children’s programs, humor, and much more. It is essentially a branch corporation and is owned by Lions Gate Entertainment. Its head office is located in Meridian, Colorado.
Meaning and History
The opening of a new network with its logo took place at exactly 20.00 on 02/01/1994. She made her debut with two melodramas – “The Crying Game” and “Scent of a Woman,” released two years earlier. Initially, the service operated as a joint venture between TCI and Liberty Media, controlled by John Malone.
It should be noted that the channel was conceived as a multi-network channel, with many additional branches according to topics and interests, which was reflected in the identity. In the course of development, a large number of subsidiaries appeared, which adopted a single name. By 1996, Starz was watched by about 3 million subscribers. But despite this, in the early years of its operation, the paid television service suffered huge losses and was restructured many times with a change of logo.
As a result, by the end of the spring of 1998, its subscriber base numbered over 7.5 million households subscribed to satellite or cable television. And each key stage of the channel’s reorganization was accompanied by a redesign of the logos, of which he had four.
1994 – 2005
The first logo consisted of two parts: a text that included the television service’s name and a hand-drawn icon that visualized the channel’s name. The developers used an unusual font – disproportionately elongated to emphasize the new network’s stardom, with sharp corners and straight lines. Therefore, the letters resembled stylized rays of stars.
The only flowing symbol was “S,” but it also looked more like a wriggling strip. There was an exclamation mark at the end of the uppercase word “Starz.” Above the inscription was a double star: white on black, which gave the impression that a light silhouette was carved against a dark background.
2005 – 2008
At the end of March 2005, the parent service had several branches, and to indicate its individuality, the main channel changed its logo. It was developed by PMcD Design and Landor Associates. They proposed a hand-drawn star, which was executed in three strokes: in the form of the Latin letter “V,” the mathematical sign “>” and a diagonal line. The authors also chose a new writing style, using the rounded Helvetica Bold font instead of elongated, angular characters. In this version, the word “Starz” was in lower case.
2008 – 2016
Another redesign brought significant changes to the logo. Now the star was not with five, but with four rays that broke through the name. Representatives of Troika Design Group have placed it right in the word “Starz” – between the letters “a” and “r.” As a result, all the characters in the inscription looked unusual: “t” was missing the left side of the crossbar, “a” was divided into two segments, the lower part of “r” was separated from the upper one, and “z” became oblique. There was practically no spacing between the letters, so some of them merged at several points.
2016 – present
Troika Design Group also designed the current logo. She removed the star, leaving only the word “Starz.” This is because the network underwent a rebranding and received a new name – Starz Encore. Moreover, the authors returned the inscriptions to capital letters, making them thin, well readable, with a wide indentation.
Font and Colors of the Emblem
The Starz logo has undergone several major transformations, which primarily affected the presentation style of the TV service’s name. The first and last options have thin uppercase letters, the second and third have wide lowercase letters. The graphic part is absent only in the current logo, and in all other cases, it is played up in various ways. So, the star was in the form of a double black-and-white silhouette, a line-like pattern, and in the form of rays showing through the inscription.
The debut emblem is written in a grotesque stylized Zingende Bold Typodermic by Fonts Inc. The second version contains the Helvetica Bold font, which echoes Foundation Sans Black by FontSite Inc. The logo now uses a serrated typeface close to the commercial Noyh Geometric Heavy (by Typesketchbook).
But the color palette is stable: it has always remained monochrome and consisted of black letters on a white background. The only exception is the blue star in the second version of the logo.