television channel Logos and Brands
Individual TV channels with a specific programming profile, from news channels CNN and Al Jazeera to entertainment channels HBO and Comedy Central, make up the “Television Channel” section. The channel creates a broadcast schedule for a specific audience, and the logo serves as a brand promise for a particular type of content. Discovery airs documentaries, MTV is associated with music and youth culture, and National Geographic focuses on popular science travel. Brands in this section compete for a position in the cable operator’s package and for the viewer’s remote control as they switch channels in search of a program that suits their mood and interests.
