Cartoon Network (CN) is an American children’s and youth TV channel with its studio, filmed programs, and cartoons. It was launched in the fall of 1992 and is part of the television conglomerate Warner Bros. Entertainment. Its founder is Ted Turner. It is now a large broadcasting service, divided into two blocks: a children’s section, which runs from 6 a.m. to 10 p.m., and an adult called Adult Swim, which broadcasts mostly commercials at night. As of March 2021, approximately 94 million Pay-TV homes watch Cartoon Network in the United States.
Meaning and History
The project was launched in October 1992. At the same time, his first logo appeared, designed by a team of professionals: Hatmaker, Corey McPherson Nash, Tom Pomposello, Primal Screen, and DESIGNefx. For its black and white palette, it was named Checkerboard.
Initially, the programs only contained reruns of Warner Bros. animated films and MGM shows, and Hanna-Barbera cartoons. By the time Cartoon Network opened, the core service had accumulated 8,500 hours of animated content.
The channel’s debut exclusive show was a cycle of cartoon anthologies “The Moxy Show” (released in 1993). It was followed (after about 12 months) by Space Ghost Coast to Coast – Cartoon Network’s artistic reworking.
All this gave the TV project a successful start and made it recognizable. It was initially broadcast on only 233 cable networks but has benefited from package deals. As a result, by the end of 1994, the children’s television service was ranked fifth in popularity among American cable channels. He had three own emblems.
1992 – 2004
The main designer of the first logo is Hatmaker Studio, which partnered with Corey McPherson Nash. Tom Pomposello, Primal Screen, and DESIGNefx also contributed to the creative process. They have created both a discreet and unique logo, where each letter of the channel name is in an individual square, painted in black or white. The characters are wide, uppercase, sans serif, from the Eagle Bold font. Moreover, the colors alternate, which is why the logo was nicknamed Checkerboard. All 14 miniature blocks form a horizontal rectangle measuring 7×2 cm.
2004 – 2010
After the redesign, the number of squares and characters in the logo was reduced to two. They were the capital “C” and “N” – the first letters from Cartoon Network. But in the animated version, they are, rather, not on squares, but cubes. Sydney-based Australian agency Animal Logic and the network’s in-house team have taken over creating the new on-air face for the youth channel.
The Hanna-Barbera concept was used as a prototype. Geometric shapes are slightly layered on top of the other, so they stand at different heights: the second letter is lower than the first. With the help of gray side shadows, the cubes are turned sideways and look three-dimensional. “C” has a black background, “N” has a white background. Below is the full name of the channel in small print.
2010 – present
The current version is the result of adjusting the previous logo. It was created by the representatives of Cartoon Network themselves: a group of designers with the participation of Brand New School. So, in May 2010, the well-recognized chess scheme returned to the channel – two-dimensional, strict, and well-structured. It was first used in advertising screensavers with the image of Chewbacca. The style of writing “N” in this version differs from the previous one. There are no sharp elements or elongated corners: the letter is straight, with a cut off the bottom, forming a stable platform.
For 2021, the channel has planned a major rebranding so that the logo may change dramatically. Cartoon Network is expected to include a pre-school program called Cartoonito. He will also add family shows and the Redraw Your World motto, reflecting the network’s new path.
Font and Colors of the Emblem
Earlier versions of the emblem used the Eagle Bold typeface – smooth, sans serif, with sharp edges at the ends of some letters (“A,” “N,” “W”). In the current version, the font is different – modified by Gotham Black (officially named “CN Bold”).
The corporate palette is modest: it consists of a combination of white and black colors, for which it received the nickname Checkerboard.