The Cartoon Network logo is a prototype of a video cassette on which various programs are recorded. Information about the children’s audience, a wide range of programs, and round-the-clock broadcasting is hidden in the shades of the emblem’s color palette.
Cartoon Network: Brand overview
Founded: | October 1, 1992 |
Founder: | Warner Bros. Discovery |
Headquarters: |
Atlanta, Georgia, U.S. |
Website: | cartoonnetwork.com |
Meaning and History
The project was launched in October 1992. At the same time, his first logo appeared, designed by a team of professionals: Hatmaker, Corey McPherson Nash, Tom Pomposello, Primal Screen, and DESIGNefx. For its black and white palette, it was named Checkerboard.
Initially, the programs only contained reruns of Warner Bros. animated films and MGM shows, and Hanna-Barbera cartoons. By the time Cartoon Network opened, the core service had accumulated 8,500 hours of animated content.
The channel’s debut exclusive show was a cycle of cartoon anthologies “The Moxy Show” (released in 1993). It was followed (after about 12 months) by Space Ghost Coast to Coast – Cartoon Network’s artistic reworking.
All this gave the TV project a successful start and made it recognizable. It was initially broadcast on only 233 cable networks but has benefited from package deals. As a result, by the end of 1994, the children’s television service was ranked fifth in popularity among American cable channels. He had three own emblems.
What is Cartoon Network?
Cartoon Network is a brand of several dozen channels that broadcast in different languages. They are all owned by the same name company and broadcast children’s programs produced by Cartoon Network Studios or purchased from other companies. The launch of the television network in the United States took place in 1992.
1992 – 2004
The main designer of the first logo is Hatmaker Studio, which partnered with Corey McPherson Nash. Tom Pomposello, Primal Screen, and DESIGNefx also contributed to the creative process. They have created both a discreet and unique logo, where each letter of the channel name is in an individual square, painted in black or white. The characters are wide, uppercase, sans serif, from the Eagle Bold font. Moreover, the colors alternate, which is why the logo was nicknamed Checkerboard. All 14 miniature blocks form a horizontal rectangle measuring 7×2 cm.
2004 – 2010
After the redesign, the number of squares and characters in the logo was reduced to two. They were the capital “C” and “N” – the first letters from Cartoon Network. But in the animated version, they are, rather, not on squares, but cubes. Sydney-based Australian agency Animal Logic and the network’s in-house team have taken over creating the new on-air face for the youth channel.
The Hanna-Barbera concept was used as a prototype. Geometric shapes are slightly layered on top of the other, so they stand at different heights: the second letter is lower than the first. With the help of gray side shadows, the cubes are turned sideways and look three-dimensional. “C” has a black background, “N” has a white background. Below is the full name of the channel in small print.
2010 – today
The current version is the result of adjusting the previous logo. It was created by the representatives of Cartoon Network themselves: a group of designers with the participation of Brand New School. So, in May 2010, the well-recognized chess scheme returned to the channel – two-dimensional, strict, and well-structured. It was first used in advertising screensavers with the image of Chewbacca. The style of writing “N” in this version differs from the previous one. There are no sharp elements or elongated corners: the letter is straight, with a cut off the bottom, forming a stable platform.
For 2021, the channel has planned a major rebranding so that the logo may change dramatically. Cartoon Network is expected to include a pre-school program called Cartoonito. He will also add family shows and the Redraw Your World motto, reflecting the network’s new path.
Font and Colors
Earlier versions of the emblem used the Eagle Bold typeface – smooth, sans serif, with sharp edges at the ends of some letters (“A,” “N,” “W”). In the current version, the font is different – modified by Gotham Black (officially named “CN Bold”).
The corporate palette is modest: it consists of a combination of white and black colors, for which it received the nickname Checkerboard.
Cartoon Network color codes
Black | Hex color: | #000000 |
---|---|---|
RGB: | 0 0 0 | |
CMYK: | 0 0 0 100 | |
Pantone: | PMS Process Black C |
What does the Cartoon Network logo mean?
The letters CN in the Cartoon Network logo represent the full name of this brand. And the use of a checkerboard design with a contrasting color scheme emphasizes the channels’ children’s and teenage focus.
What type of logo is Cartoon Network?
Cartoon Network has a complex logo that consists of an emblem and a wordmark. The lettering uses a bold sans-serif font known as CN Bold. He is a modified version of Gotham Black.