KZTV Logo PNG
The KZTV logo reflects the channel’s connection with the local community. It brings together news, events, and stories that brighten the day. The channel has become a place where information comes to life, and the screen opens a window into the region’s life, from morning broadcasts to sports reports.
KZTV: Brand overview
As a CBS affiliate, the station began broadcasting in 1956 in Corpus Christi, Texas, becoming the city’s second television channel. At first, the station focused on connecting deeply with its community, producing local news and programs that viewers valued. Over time, technical upgrades helped improve its broadcast quality, and a change in ownership brought even greater investment in news coverage. Transitioning to color broadcasting helped cement its position as a reliable local news source. Later, adopting digital technologies allowed the station to enhance production and reach more viewers. The channel offered clearer, high-definition news content by fully integrating digital broadcasting. Eventually, viewers gained online streaming options, making content available anytime, anywhere. Recently, the station embraced 4K news production technology, greatly improving visuals. It also enhanced its digital presence through an updated mobile app, providing live news and weather. A newly renovated studio featuring LED displays and modern lighting offers audiences a fresher viewing experience. An expanded morning news format and advanced weather forecasting tools ensure viewers remain closely connected to local events. Plans continue to include further digital growth, emphasizing interactive engagement on social media and other platforms.
Meaning and History
What is KZTV?
It is a South Texas television station covering several regions, including Nueces and San Patricio. The main focus is the production of news programs, which include morning and evening broadcasts, weather forecasts, and special reports. In addition to news, popular TV shows are broadcast. Active work is carried out with the local community through coverage of significant events and participation in public initiatives.
1957 – 1966
The KZTV logo from the late 1950s to the early 1960s was as simple as possible: a large, white number “10” placed on a black rectangle with neatly rounded corners. The numbers were written in a bold, wide font with a slightly rounded shape. Everything was straightforward—Channel 10, nothing to remember, just switch and watch.
At this time, the TV channel was affiliated with the popular American network CBS and broadcasted many well-known television shows and series. Television was booming in the United States, and networks aimed to simplify their branding for easy viewer recognition. That’s why the “10” served as a convenient navigation marker—viewers only needed to remember one number to quickly find their favorite programs.
1966 – 1969
In the late 1960s, the channel decided to refresh its logo, and the result was quite interesting. The design featured a square confidently holding a large number “10.” The number was bold yet smooth—large, with rounded contours and wide lines. The entire numeral fit seamlessly within the square, which acted as a contrasting background.
Below the number, the inscription “KZTV” was placed. It appeared much lighter and more elegant, with thin, decorative, slightly slanted letters featuring curves, which contrasted with the solid “10.” The combination of the number and the station name created a balanced composition: the massive numeral and the delicate font of the name complemented each other.
This combination of two contrasting elements reflected the variety of the channel’s content, ranging from serious news broadcasts to entertaining shows.
1969 – 1974
In the late 1960s, KZTV updated its visual style again, shifting the focus differently. The new logo consisted of two separate sections arranged vertically on each other.
At the top, a rectangle contained the “KZ·TV” inscription in a beautiful, formal serif font. An interesting detail was the small circular dot between the letters, subtly separating them. This small element made the text appear lighter and more refined.
Below the station name was a large square featuring the channel number “10” in a thick, wide font with smooth, rounded shapes. Inside the zero was an eight-pointed star resembling a burst or flash of light. This star added a sense of dynamism and symbolized broadcasting, transmission, and the glow of a television screen.
The logo was formal and expressive: the upper part looked strict and restrained, while the lower section was bold, eye-catching, and dynamic. In the early 1970s, this design was seen as balanced and modern, reinforcing the channel’s diverse programming mix.
1974 – 1976
The emblem of the mid-70s looks different: it is as massive and clear as possible. The entire design is enclosed within a rectangle with slightly rounded corners, forming a defined border around the number and the channel’s name. The main part of the space is occupied by a large, sans-serif “10,” heavy and wide as if carved from solid stone.
Below this enormous number is the name “KZTV.” The inscription is in a serif font and appears lighter than the number. The contrast between the massive upper number and the lighter name was interesting, adding a sense of style to the channel.
At the bottom, an unusual detail appeared—indicating a specific date, “FRIDAY, MAY 31.” The use of a date might have been associated with a special event, a series premiere, or an important program that the channel wanted to highlight.
1976 – 1978
In 1976, the television company updated its look unusually—making it as simple yet noticeable as possible. The logo was reduced to the bare minimum: only the channel name and the number “10,” with an unusual eye symbol between them. The font is strictly bold, without curves or additional details. The letters appear somewhat heavy and solid, clearly reminiscent of an era when television aimed to be reliable and stable.
The eye was taken from the emblem of CBS, the channel’s partner, to indicate the source of some of its content. The eye symbol looks abstract and dynamic: several wavy contours, resembling an eyeball, make the design livelier and more distinctive.
The number “10” is written in bold, sturdy lines, reinforcing the overall heaviness of the inscription. Below is a barely noticeable additional line, seemingly a technical note that has faded over time.
This design visually confirmed the channel’s connection with a major network while emphasizing its broadcast number.
1978 – 1982
1982 – 1989
1989 – 2002
At the end of the 1980s, the TV channel decided to refresh its logo interestingly and unusually—what we see is simply the number “10,” as if made from a metal plate. The font is slanted and sporty as if moving forward, creating a sense of speed and motion.
The number is colored in a silvery-gray shade, resembling polished aluminum, while the horizontal stripes in the shadow add a sense of layering and volume. These stripes look modern and technological, like the ribs on a car’s radiator grille.
The style perfectly reflected the era when television aimed to look futuristic, focusing on technology and new broadcasting formats.
2002 – 2005
The new logo looks dense, massive, and even slightly retro. At the forefront is a large number, “10,” in a rich blue color with a volumetric shape and smooth curves. Placed over the digits is the red-and-white eye—the famous CBS symbol. The red circle with the white eye highlights the channel, making it clear that the network is part of the larger CBS family and broadcasts its content.
The name is positioned at the bottom, written in simple, bold black font. The letters are aligned precisely in the center. The spacing between the symbols is small, giving the inscription a compact feel and creating a sense of confidence.
2005 – 2011
The logo of this period changed, adopting a dynamic look that reflects its focus on delivering news actively and promptly.
The emblem is divided into three parts. At the top, a black stripe features the word “ACTION” in bold white letters, hinting to viewers that this is a channel with an energetic character focused on news and current events. In the center, on a light blue background, sits a massive number, “10,” in a vivid blue shade.
A red CBS eye symbol is embedded between the digits, emphasizing that the channel remains part of the major American CBS network, sourcing news and popular programs.
At the bottom, another black stripe contains a white inscription—simple, bold letters evenly spaced with large gaps between the symbols.
2011 – today
The KZTV channel logo changed drastically after 2011 and looks completely different. Previously, designers focused on volume and a three-dimensional effect; now, it is flat and minimalist. “ACTION” is written in a simple, geometric black font. The letters are straight, without curves, and the inscription is strictly horizontal, giving it a serious and businesslike appearance.
To the right of the word “ACTION” is a large number “10” in a rich red color. It stands out against the black text, giving the visual sign a dynamic and energetic look. The red color is repeated elsewhere: the well-known CBS network symbol is slightly below and to the left. This signals that the channel continues broadcasting CBS content and remains part of the network.
An interesting detail is next to the CBS symbol—a horizontal gray stripe with a gradient from light gray to dark gray. It separates the word “ACTION” from the lower line “KZTV,” adding a sense of dynamism and movement to the logo.
In the lower part, slightly to the right, is the abbreviation “KZTV,” written in the same simple and strict font as the word “ACTION.” With minimal spacing between the letters, it looks cohesive and balanced.
