The channel always follows the events in the world and provides its viewers with only fresh and hot news. The CNN logo demonstrates continuity, working 24 hours a day so that not a single important incident is left behind the scenes.
CNN: Brand overview
Founded: | 1980 |
Founder: | Warner Bros. Discovery |
Headquarters: |
Atlanta, Georgia, United States |
Website: | cnn.com |
Meaning and History
Even those who don’t watch TV know the famous red and white CNN sign. For 40 years, it has practically not changed, except for small experiments with color. The original logo developers wanted to get $ 5,000 for their work, but the company representatives got angry and paid half less.
What is CNN?
CNN is an acronym for the Cable News Network. It is a division of the Turner Broadcasting System and is famous for pioneering the transition to 24/7 broadcasting.
1980 – 1984
The first logo appeared together with the TV channel. It took just under two days to create it because the CNN owners remembered about it at the very last moment. Anthony Guy Bost of Communication Trends, Inc., an advertising agency, offered several designs to choose from. The news network founder, Terry McGuirk, approved only one option – the black CNN lettering with a white cable that ran through the letters.
1984 – 2014
In 1984, the logo turned bright red to make the abbreviated Cable News Network stand out on screen.
2014 – today
In 2014, the designers changed the lettering color again, choosing a darker shade of red.
Font and Colors
Anthony Guy Bost relied on minimalism and was not mistaken: CNN representatives did not like complex shapes options. But for all its simplicity, the logo has a hidden meaning. The white line, which goes through the three letters, symbolizes the television cable.
The developer of the logo came up with the design himself, making the inscription solid and flexible. Remarkably, neither the C nor the two NNs have corners or serifs. The abbreviation was black in the original, but now a completely different color is used: Boston University Red (# CC0000).
CNN color codes
Red | Hex color: | #cc0000 |
---|---|---|
RGB: | 204 0 0 | |
CMYK: | 0 100 100 20 | |
Pantone: | PMS Bright Red C |
What does the CNN logo mean?
The CNN logo stands for the abbreviated name of the American television company Cable News Network. This is her abbreviation. The author of the iconic badge is Professor Anthony Guy Bost from the University of Auburn.
What type of logo is the CNN logo?
CNN has a text logo designed from a custom font that looks like a graphic. The red symbols are closely connected and written in two curved lines flowing from letter to letter.
When did CNN change their logo?
In 1984, CNN changed its logo from black to red. Its last update occurred in 2018, when the designers intensified the red, making it more intense.
Who owns CNN news?
The 24-hour news channel CNN is owned by Turner Broadcasting System, part of media giant Time Warner. Their founder is Ted Turner. He opened the channel in 1980.