Sterling: Brand overview
Founded: | 1987 – 1991 |
Founder: | Austin Rover |
Headquarters: | United Kingdom |
Yet, despite its ambitions, Sterling found it hard to carve out a niche in a market saturated by renowned German and Japanese luxury brands. By the dawn of the 1990s, Sterling’s foothold was shaky, with sales dwindling. Ultimately, Austin Rover decided to cease Sterling’s operations in the US by 1991, having sold merely around 14,000 vehicles during its brief tenure.
Sterling’s short-lived journey underscored the complexities and competition of the US luxury automotive space. By 1992, the brand was completely phased out. However, the legacy of Sterling vehicles lingered, with the Acura brand stepping in to ensure service and support for the existing Sterling owners.
Meaning and History
What is Sterling?
In 1987, Sterling Motor Cars, the North American arm of the esteemed Rover Group, made a resounding debut in the United States. This daring venture was facilitated by a tactical alliance with Honda of Japan, propelling the brand into a prominent spot in the American automotive landscape. Despite its relatively brief stint, Sterling vehicles left a lasting mark with their superior quality and performance, resonating with drivers until 1991.
Sterling, an extraordinary brand birthed from the joint efforts of Austin Rover and Honda, was conceived by the legendary British car manufacturer Austin Rover. Headquartered in the United Kingdom, Sterling’s base proudly showcased its British roots and design influences. With its distinctive and inventive design, Sterling symbolized the shared spirit of ingenuity and collaboration between Austin Rover and Honda.
Sterlings color codes
Neon Silver | Hex color: | #cacaca |
---|---|---|
RGB: | 202 202 202 | |
CMYK: | 0 0 0 21 | |
Pantone: | PMS 420 C |
Taupe Gray | Hex color: | #8e8888 |
---|---|---|
RGB: | 142 136 136 | |
CMYK: | 0 4 4 44 | |
Pantone: | PMS 408 C |
Safety Blue | Hex color: | #043d79 |
---|---|---|
RGB: | 4 61 121 | |
CMYK: | 97 50 0 53 | |
Pantone: | PMS 294 C |
Eigengrau | Hex color: | #020818 |
---|---|---|
RGB: | 2 8 24 | |
CMYK: | 92 67 0 91 | |
Pantone: | PMS Black 6 C |