Stil vor Talent has introduced a new visual identity, marking its first rebranding in nearly two decades. The updated logo and design elements stay true to the label’s roots in electronic music while bringing a fresh approach to typography and composition.
One of the biggest changes is the shift from a square-shaped logo with diagonal text to a circular design. This connects directly to vinyl records, reinforcing the label’s deep ties to club culture and the physical formats shaping electronic music. The circular format makes the logo more flexible and adaptable across different uses.
The typography has been reworked, moving from a dense, heavy typeface to a lighter, more open style. The new font has increased spacing between letters, giving it a cleaner and more refined look. The switch to lowercase letters softens the design, moving away from the rigid, industrial feel of the previous version.
A small circular element has been added near the text, acting as both a visual anchor and a subtle reference to the logo’s round shape. Positioned close to the lettering, it adds a sense of rhythm and movement, reinforcing the connection to vinyl records and their rotation.
The previous version used bold white text on a black square, creating a sharp, rigid contrast. The new design features a white circular form against a dark background, maintaining contrast while adding a sense of openness. This makes the logo cleaner and more versatile across different formats.
The label has introduced expressive illustrations with a distinctive, unconventional style to support the new identity. These bold, imaginative visuals add personality to the branding, setting Stil vor Talent apart from other labels. The illustrations bring an extra layer of character while allowing flexibility in different applications.
The redesign gives Stil vor Talent a refined yet dynamic identity. It keeps the label visually connected to its past while ensuring it remains fresh and relevant in electronic music.