“I’m looking at you right now,” says the Streamlabs logo. The sign promises that the user can maintain simultaneous contact with all viewers. The emblem is a prototype of the transmission of video information and the collection of round-voiced coins.
Streamlabs began in 2014 as General Workings Inc., founded by Murtaza Hussain, Ali Moiz, and Tom Maneri. Its first public product was TwitchAlerts, an independent tool for Twitch streamers that displayed on-screen alerts for subscriptions, donations, and gifts.
The service answered a practical problem: many streamers needed professional-looking broadcasts and monetization tools without technical setup. Alerts quickly became part of live-stream culture, while later rivals such as StreamElements followed a similar model.
In 2016, TwitchAlerts became Streamlabs, expanding beyond Twitch to include YouTube Live, Facebook Gaming, and other platforms. The company added donation management, fundraising goals, chat widgets, and real-time channel statistics into a single browser dashboard.
Its next major product was Streamlabs OBS, a fork of OBS Studio with a simpler interface and built-in platform tools. By the time of its sale, Streamlabs said that about 70% of Twitch streamers used its software, and that Streamlabs OBS had reached 1.6 million monthly users. Investors included Sequoia Capital and Battery Ventures, with about $17.3 million raised before the acquisition.
On September 26, 2019, Logitech agreed to buy Streamlabs for $89 million in cash, adding software to its gaming portfolio, which already included ASTRO Gaming and Blue Microphones.
In 2021, Streamlabs announced Streamlabs Studio for Xbox capture. Still, they faced accusations from OBS Studio, Lightstream, Elgato, and 1UpCoin over naming and the use of copied materials. After criticism from major streamers, Streamlabs removed “OBS” from its product name and renamed it Streamlabs Desktop.
Meaning and History
The software is designed to address several problems related to interactions between users and those seeking to establish direct contact with them for profit. The universal tool was launched as live streaming of what is happening at a distance to introduce the content and collect donations. All this was reflected in the logo whenever possible.
Nowadays, live events are broadcast on several platforms, as the program is adapted for the most popular websites that attract the most viewers’ attention. In particular, these are Twitch, YouTube, and Facebook. Streamlabs distributes content to them, combining with Open Broadcaster Software.
Online multimedia broadcasting takes place in real-time. The web service offers many interaction tools, including Charity, Prime, Cloudbot, a Mobile app, Merch, Stream Overlays, an App Store, and Tips. For the best possible experience, the development team has enabled widgets, streaming overlays, an app store, and many more settings.
What is Streamlabs?
It is a program for live broadcasts over the Internet, and also the company that developed it. The service is designed to transmit everything that happens at the other end in real time. It connects streamers with viewers, allowing you to monetize your channel.
2014 – 2020
The basis of a streaming service logo is a dialog box, which immediately underlines its purpose. It is a miniature, rounded rectangle that looks ahead. It is painted in a calm turquoise, complemented by eyes and goggles that resemble a classic robot. The area around the eyes is white, so they stand out clearly. The service’s functionality is also conveyed in headphones worn on the “head.” To do this, the designers thickened the top line to form a bow and added a contrasting color (light gray) to the side lines, giving the impression that these are cups. On the right side of the icon, there is text stating the service name. It is executed in streamlined lowercase letters. There is no sharp corner in the inscription, only smooth curves.
2020 – 2021
The web service’s logo beautifully reflects all the listed functions and tools. After all, the emblem, graphically, conveys live communication, monetization, charity, and testing one’s capabilities in a “laboratory” environment. To do this, the program provides a chat window, event lists, and stream labels.
Moreover, the service has only one emblem, which has never been corrected since its inception and has not changed since 2014. This indicates the stable operation of the online service and its desire to gain wide recognition among users. The logo is simple but accurate, describing the program it represents in many ways. Depending on the application location, it comes in several color variations. Sometimes, the logo is used in a truncated form – like a miniature icon.
The streaming service symbol is a double symbol with both graphic and text components. It shows a stylized dialog box with a form for inserting direct speech. It is a miniature square with a protruding triangular stroke at the bottom. The upper part of the geometric figure is outlined with a bold stripe, while the lower part is outlined with a thin one. This is used specifically to create the impression that it is ahead with headphones. She has eyes with a good-natured, curious gaze and wide goggles, just like in real test laboratories.
To the right of the graphic symbol is the software’s full name. It is written in the same style, without highlighting the constituent parts of “stream” and “labs,” although some versions differentiate their colors. The line is laid out horizontally and contains slightly rounded lowercase letters. There are no corners in the inscription, only clear, smooth lines.
The emblem’s text uses the Craft Rounded DemiBold typeface. FontSite Inc. created this sleek, serrated font, distinguished by rounded letter ends and a streamlined shape.
The corporate logo palette consists of two shades of jet black (#2b3840 and #2b383f) on a white background (#fffffd). The dark gray (#515e65) and mint green (#32c3a3) colors from the spectrum are also available. In this case, there are several options for coloring the emblem. It can be completely black and white (as on the official website) and supplemented with a mint shade (as with a separate program designation).
2021 – today
In today’s logo, the dialog is a thing of the past. A horizontal rectangle replaced it, painted entirely black. The lower-left corner is less rounded, so it looks slightly elongated. The developers left the improvised eyes but modernized them: they no longer have pupils or eye sockets. Instead, two white ovals are used in a cartoon style. On the left, above the upper corner, a small bracket conveys the signal level. The name of the streaming service has retained its shape, style, and case. The designers changed only its color: now the word “streamlabs” is colored black.
Font and Colors
After modernization, the modern version is completely painted in charcoal black. It does not contain turquoise, mint, or gray. This unified the logo and gave it a serious tone.
FAQ
Where is the Streamlabs company located?
The company, formerly known as TwitchAlerts, is a San Francisco, California-based software company. The brand creates tools and software for live streamers, used on platforms such as Twitch, YouTube, and Facebook Gaming.
Being in San Francisco, a major tech hub, helps Streamlabs access top talent and collaborate with other tech companies. This environment supports their innovation and growth.
How do you type in Streamlabs?
To type in Streamlabs, follow these steps:
- Open Streamlabs on your computer.
- In the main interface, go to the “Sources” panel.
- Click the “+” button to add a new source.
- From the list of sources, select “Text (GDI+).”
- A new window will appear. Enter the text you want to display and choose the font, size, color, and other properties.
- Click and drag the text box on your stream to position and resize it. Then, use the handles to adjust its size.
- Click “OK” or “Done” to save your changes. Your text will now appear on your stream.
In summary, you add a new text source in the “Sources” panel, configure it, and position it on your stream to type in Streamlabs.
Why is Streamlabs in trouble?
On November 16, 2021, Streamlabs released Streamlabs Studio, a cloud-based capture software for Xbox One, Xbox Series S, and Xbox Series X. Following the release, Lightstream, another streaming service, accused Streamlabs of copying its promotional materials.
Lightstream claimed the brand copied the design and text from its website, prompting backlash from the streaming community and other companies.
The controversy brought negative attention to the company, affecting its reputation. Critics said this could hurt the brand’s credibility among users and partners. Lightstream’s accusation sparked discussions about ethics and originality in the tech and streaming industries.
In response, the company acknowledged the similarities and promised to take action to resolve the issue. They are committed to respecting other companies’ work and maintaining high integrity.
Did Streamlabs change their logo?
The brand updated its logo in 2021. The letters are now bolder, improving readability and giving a modern look. The icon to the left of the service name was redesigned to be simpler, removing the previous anthropomorphic features. This change created a streamlined, contemporary brand image that aligns with current design trends. The new logo helps the brand stand out and be easily recognizable in digital environments.
Does Streamlabs have a watermark?
Yes, the free version has a watermark that appears on streams and recordings. You can remove it by purchasing the premium toolbox, which offers more features and customization options. This makes it a good choice for streamers who want a professional look without the watermark. Upgrading to the premium service enhances the streaming experience and helps create a polished appearance for the audience.
How do you add a logo to Streamlabs OBS?
To add a logo, follow these simple steps:
- Open Streamlabs OBS on your computer and log in.
- Select the scene where you want to add the logo from the Scenes panel on the lower left. If you need a new scene, click the “+” button to create one.
- Click the “+” button in the Sources panel to add a new source.
- Choose “Image” from the list of source options and click “Add Source.” You can create a new source or use an existing one.
- Name the new image source, such as “Logo,” and click “Add Source.”
- Click “Browse” in the new window to find the logo file on your computer. Select your logo file and click “Open.” Make sure the image is in PNG or JPEG format.
- Adjust the logo settings to resize, position, and set the opacity as needed. This helps you place the logo where it best fits your stream layout.
- Click and drag the logo to the desired location within your scene. You can place it in any corner or center it.
- Click the lock icon next to your logo source in the Sources panel to prevent accidental movement.
- Save your scene to keep the changes. Your logo has now been added to your Streamlabs OBS scene and will appear during your stream.
Follow these steps to add a logo and give your stream a professional look.







