Streamlabs is a dedicated application designed to support live media streaming in real-time. It connects streamers with viewers to monetize shows, manage chat, engage with stakeholders, and expand channels. The software was first launched in 2014 by a team of the same name. Offices are located in Vancouver (Canada) and San Francisco (USA).
Meaning and History
The software is designed to solve several problems related to the interaction between users and those who wish to establish direct contact with them and make money on it. The universal tool was launched as live streaming of what is happening at a distance to introduce the content to collect donations. All this was reflected in the logo whenever possible.
Nowadays, live events are broadcast on several platforms, as the program is adapted for the most popular websites that attract most viewers’ attention. In particular, these are Twitch, YouTube, and Facebook. That is, Streamlabs distributes content to them, combining with Open Broadcaster Software.
Online multimedia broadcasting takes place in real-time. The web service offers many interaction tools, including Charity, Prime, Cloudbot, Mobile app, Merch, Stream Overlays, App store, and Tips. For the best possible contact, the development team has provided the ability to use widgets, streaming overlays, an app store, and many more different settings.
2014 – 2020
The basis of a streaming service logo is a dialog box, which immediately underlines its purpose. It is a miniature rounded rectangle that looks ahead. It is painted in a calm turquoise color, complemented by eyes and goggles, which resembles a classic robot. The area around the eyes is white, so they stand out clearly. The functionality of the service is also conveyed in headphones worn on the “head.” To do this, the designers thickened the top line, forming a bow, and added a contrasting color (light gray) to the side ones, giving the impression that these are cups. On the right side of the icon, there is a text – the name of the service. It is executed in streamlined lower case letters. There is not a single sharp corner in the inscription – only smooth curves.
2020 – 2021
All of the listed functions and tools are beautifully reflected in the logo of the web service. After all, graphically, the emblem conveys live communication, the option of monetization, charity, and testing one’s capabilities in a “laboratory” environment. To do this, the program provides a chat window, event lists, labels on stream labels.
Moreover, the service has only one emblem, which has never been corrected since its inception and has not changed to another since 2014. This indicates the stable operation of the online service and its desire to gain wide recognition among users. The logo is quite simple but accurate, describing the program it represents in many ways. Depending on the place of application, it comes in several color variations. Sometimes the logo is used in a truncated form – like a miniature icon.
The streaming service symbol is a double symbol with a pair of graphics and text parts. It shows a stylized dialog box with a form for inserting direct speech. It is a miniature square with a protruding triangular stroke at the bottom. The upper part of the geometric figure is outlined with a bold stripe, the lower one with a thin one. This is used specifically to create the impression that it is ahead with headphones. She has eyes with a good-natured curious gaze and wide goggles – just like in real test laboratories.
To the right of the graphic symbol is the full name of the software. It is written in the same style, without highlighting the constituent parts of “stream” + “labs,” although there are versions with their color differentiation. The line is laid out horizontally and contains slightly rounded lowercase letters. That is, there are no corners in the inscription – only clear, smooth lines.
The text part of the emblem is made with the Craft Rounded DemiBold typeface. This is a sleek serrated font created by FontSite Inc. It is distinguished by the presence of rounding at the ends of the letters and a streamlined shape.
The corporate logo palette consists of two shades of jet black # 2b3840 and # 2b383f on a white background # fffffd. The dark gray # 515e65 and the mint green color of the # 32c3a3 spectrum are available. In this case, there are several options for coloring the emblem. It can be completely black and white (as on the official website) and supplemented with a mint shade (as with a separate program designation).
2021 – present
In today’s logo, the dialog is a thing of the past. A horizontal rectangle replaced it painted entirely black. The lower-left corner is less rounded than the others, so it looks like it’s a little elongated. The developers left the improvised eyes but modernized them: they no longer consist of pupils and eye sockets. Instead, two white ovals are used in a cartoon style. On the left above the upper corner, there is a small bracket that conveys the signal level. The name of the streaming service has retained its shape, style, and case. The designers changed only its color: now the word “streamlabs” is colored black.
Font and Colors of the Emblem
After modernization, the modern version is completely painted in charcoal black. There is no turquoise, mint, or gray in it. This unified the logo and gave it a serious tone.