The international movement Sun Day, which supports clean energy, has unveiled a new identity developed by the agency COLLINS. The event will take place on September 21, the day of the autumn equinox. On this day, mass public events will be held worldwide, where participants will showcase clean energy technologies, solar panels, electric vehicles, and energy-efficient homes.
The organizers were inspired by the history of the first Earth Day, held on April 22, 1970, when more than 20 million people helped secure the adoption of key environmental laws in the United States. The new initiative is intended to unite the global community and strengthen political support for the transition to clean energy. Its co-founders are environmentalist Bill McKibben and Denis Hayes, the creator of Earth Day. They aim to rekindle public momentum by launching a new wave of change.
The Sun Day identity is based on simple and accessible imagery. At the center of the composition is a symbol of a half-drawn sun. The incompleteness is intentional. Each participant can complete the drawing and contribute to a shared story. The typeface, created with Commercial Type, features square shapes and is available in three styles: Outline, Brush, and Print. All of this conveys the idea of collective participation and individual contribution.
A special web application developed by the studio garden3d allows users to create their own versions of the symbol and combine them in a shared gallery. The online platform will serve as a space to publish events and connect participants worldwide, from major cities to small communities.
An important part of the new style is the open creative system. Participants can use fonts and visual elements to create their own posters and materials. The project’s aesthetic is close to that of street protests, emphasizing the movement’s active, dynamic energy.
Despite its warm, friendly presentation, some experts doubt the approach’s effectiveness, calling it too soft for the urgent topic of climate change. However, the organizers are confident that the power of mass participation can change public attitudes and build support at the government level.
The new image of Sun Day turns the project into a powerful symbol of collective effort for a future in which clean energy is not just a technology but the foundation of shared action.