The global foundation Beyond Sport, which has used sports to drive positive change for 16 years, has undergone a complete rebrand. The new identity symbolizes openness, energy, and optimism, reflecting the organization’s goal of unlocking human potential and expanding opportunities for people worldwide.
Corporate rigidity is now a thing of the past. The new symbol is built around the letter “B,” shifted forward. It expresses the idea of progress and moving beyond familiar boundaries. The visual style has become lighter, brighter, and more connected to the audience the foundation works with.
The update helped Beyond Sport strengthen its position and attract new partners and investors. Thanks to the new identity, the foundation gained additional momentum for expanding its programs and reach. Among its partners are the NBA, ESPN, Comic Relief, and Sport England. These organizations support their mission and help build an international network of influence.
Today, Beyond Sport brings together dozens of programs that develop communities and social initiatives. Over the years, the foundation has raised more than $ 20 million, of which over $ 12.3 million has been directed to support 539 projects in 77 countries. The funds help address issues of education, equality, and inclusion, making sports a tool for real change.
Red Dot Studio created the new brand, and Evil Donkey developed the website. With this update, Beyond Sport has gained a cohesive, modern image that reflects the foundation’s mission to inspire, unite, and help the world change through sports.
