Swatch Logo

Swatch LogoSwatch Logo PNG

It represents a stylish option for men’s accessories – watches from the Swiss brand established in 1983. The original Swatch logo demonstrates an effective combination of modern materials and cutting-edge technologies, eccentric design, and Swiss quality at an affordable price.

Swatch: Brand overview

Founder:Ernst Thomke, Elmar Mock, Jacques Müller
Biel, Switzerland
Swatch is a brand of men’s watches owned by The Swatch Group Ltd. It was founded in 1983 by businessman Nicolas George Hayek. The headquarters is located in the city of Biel, Canton of Bern (Switzerland).

Meaning and History

Swatch Logo History

The emergence of this European brand was meant to counterbalance the Asian market with a flood of cheap watch copies. This is precisely what Nicolas George Hayek intended when he acquired the base for his future project – two bankrupt watch factories. These were ASUAG and SSIH.

Moreover, the entrepreneur aimed to produce simple and affordable models. Therefore, he combined modern artificial materials and advanced assembly technologies in the brand’s products. He also radically revised the design and logo, after which he launched his series of products that combine an affordable price and Swiss quality.

What is Swatch?

Swatch is a renowned Swiss watch manufacturer. It is also the name of the brand and the online store owned by the company. It was founded in 1983 by Jacques Muller, Elmar Mock, and Ernst Thomke. The brand name comes from the term “second watch,” as its watches were conceived as an affordable alternative to expensive accessories and intended for everyday wear.

It is believed that the brand name, reflected in the logo, emphasizes this principle, as it is formed from the fusion of two bases: Second + Watch. By choosing such a name, the owner wanted to convey to the customers that nothing is eternal and that his products are inexpensive, simple, and temporary (disposable for everyday use). However, another version is that the company’s name originated from the combination of words “Swiss watch.”

Swatch: Interesting Facts

Swatch is a Swiss watch company that started in 1983. It’s known for making watches fun, colorful, and affordable.

  1. Why Swatch Started: In the 1970s and 1980s, cheap watches from Asia were a big problem for Swiss watchmakers. Swatches were created to make Swiss watches cool again, making them with fewer parts so they could sell them for less money.
  2. Making Watches Differently: Swatch watches were simpler than other watches, with only 51 parts instead of over 100. This made making lots of them easier and kept the prices down.
  3. Working with Artists: Swatch has made watches with artists, fashion designers, and famous people. These watches are unique and often collected by fans.
  4. Caring for the Planet: Swatch is also trying to be good for the environment. They’ve made watches from castor oil to lessen their impact on the planet.
  5. Swatch Loves Sports: Swatch is into sports like snowboarding and surfing. It sponsors events and athletes, showing it’s a brand for active young people.
  6. A New Way to Tell Time: In 1998, Swatch tried to change how we think about time with “Internet Time,” which didn’t catch on but was a cool idea to make time the same for everyone, everywhere.
  7. Making Super Thin Watches: Swatch has made some of the thinnest watches in the world, showing that it likes to push the limits of what a watch can be.
  8. Part of a Big Family: Swatch is part of the Swatch Group, which includes other big watch brands like Omega. This makes Swatch a big deal in the watch world.
  9. More Than Just Watches: Swatch isn’t just about watches; it’s about a fun and creative way of looking at life. Because they’re popular, you might see Swatch watches in movies or TV shows.
  10. Supporting Artists: In Shanghai, there’s a place called the Swatch Art Peace Hotel where artists can stay, work, and sell their art. It shows Swatch cares about creativity.

Swatch makes cool watches people love because they’re fun, affordable, and creative. They’ve changed the watch world by making watches more than just a way to tell time; they’re a way to show your style.

Font and Colors

Swatch Emblem

The brand’s temporary watch logo has never changed. It looks the same as in the year it appeared. It includes two main elements: a graphic (the flag of Switzerland) and a word (the brand name).

The text is written in even lowercase letters. They have a streamlined shape and rounding (even in the angular parts) to be maximally associated with the 24/7 logo. The lower half of the letter “s” is flat, like the upper, so the symbol stands firmly on the base. Interesting elements are highlighted by two more signs: “a” and “t”. The first has an open leg at the bottom, and the second lacks half of the horizontal stroke.

The graphic part of the emblem consists of a wide cross with equally long fragments. At first, one might think that this is a designation of the international organization Red Cross, but this opinion is mistaken. The logo uses an element of the Swiss national flag – a white cross on a red background, whereas the Red Cross has opposite colors. This technique has marketing value: it reminds us that the product is made in Switzerland – the most important watch country in the world.

Swatch Symbol

The letters in the word are made in lowercase and positioned as evenly as possible so that their tops align precisely. The legs of “t” and “h” are the same height. The font is custom, resembling Swatch, which was developed by Samuel Park.

The color palette is not varied and consists of white (cross), red (flag, closer to crimson), and black (letters). Alternatively, the brand name can be white on a gray background.

Swatch color codes

RedHex color:#ff0000
RGB:255 0 0
CMYK:0 100 100 0
Pantone:PMS 1655 C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C