T-Mobile (US) operates in the United States, although it is part of the German corporation Deutsche Telekom AG. It provides telecommunications services to Americans, such as broadband Internet access and cellular services. It is now the third-largest mobile operator in the United States. But this was not always the case: T-Mobile was once called VoiceStream Wireless PCS and had a Western Wireless Corporation division.
Meaning and History
All brands owned by Deutsche Telekom are linked by a common symbol – a large purple “T” with square dots on the sides. But only T-Mobile (US) has a letter supplemented with a text mark, which indicates an attempt to distinguish between the parent company and its subsidiary brand visually. However, their goal is essentially the same: to create a holistic environment for digital life to flourish at work and home.
1994 – 2001
When T-Mobile was called VoiceStream Wireless, it had a logo with this caption. The phrase “VoiceStream” consisted of oblique blue letters, with the capital “V” and “S” going beyond the imaginary line, not only above but also below. To the right of the S, just below the “tream,” was a small black WIRELESS. It used an uppercase font.
To make the logo stand out, the designers drew three-pointed red lines above the text. They symbolized the connection that the telecommunications company supported.
2001 – 2020
In 2001, the mobile operator was taken over by the German corporation Deutsche Telekom AG. The following year, it was named T-Mobile (US), and with it the corresponding logo. He inherited the purple T with a dashed line of five squares from its new owner. The overall picture looked like this: a square, “T,” three squares, the word “Mobile,” and another square.
It looks like the designers just took and unfurled the Deutsche Telekom emblem because, in the original, it was exactly the opposite: in front of the “T,” there were three quadrangles. But in any case, this is not a random set of geometric shapes but a stylized musical notation. The squares represent the heads of the notes, which usually appear as bold dots in writing. “T,” by the way, also replaces such a point: the top of the letter is located approximately where it should be.
The logo is based on an excerpt from the musical notation of the Deutsche Telekom corporate melody. Interbrand Zintzmeyer & Lux created the sound branding created by collaboration with musicians Chris McHale and Joe Barone.
2020 – today
At the beginning of 2020, another redesign took place. Everything has changed, but little by little:
The letters have become a little bold.
- The color is slightly darker.
- The number of squares has been reduced to two.
Only those quadrangles that were located to the right and left of the “T” survived.
The current T-Mobile (US) logo was based on the old Deutsche Telekom badge. He illustrated the relationship between visual and auditory elements. More specifically, the original set of squares mimicked the melody that accompanied the company’s name in the advertisement. The dots were at the same level because they corresponded to a tone of the same pitch. The letter “T” stood for a higher tone.
Font and Colors of the Emblem
But the current T-Mobile (US) logo looks completely different: the company owners are transforming it to keep customers’ attention. From the original design, there are only two squares with a “T” in the middle.
The lettering font is similar to the serif TeleGrotesk used by Deutsche Telekom. The magenta color (a darker shade of Mexican Pink, # ED008C) was also taken from the new owner. It once represented only one brand, but now several brands are associated with T-Mobile (US).