aperitif Logos and Brands

Aperitifs, drinks served before a meal to stimulate appetite, and their producers make up the “Aperitif” section. Aperol, Campari, Lillet, Pimm’s, and other brands define aperitif culture, from the Italian spritz to the French kir. Logos of aperitif brands carry images of glasses, citrus slices, Mediterranean terraces, and elegant leisure, associating the drink with the ritual of evening relaxation and gastronomic tradition.