Boise Logos and Brands
The capital of Idaho, Boise, along with local sports teams, universities, and organizations, defines the theme of the section of the same name. The Boise State Broncos, with their famous blue football field, have become a calling card of the city. Emblems of Boise institutions reference mountain ranges, the Boise River, and the silhouette of a wild mustang, reflecting the identity of a growing city in the American Northwest.