Boone Logos and Brands

The city of Boone, North Carolina, and Appalachian State University, located there, define the theme of the “Boone” section. The Mountaineers, the university teams’ mascot, and the symbolism of the Appalachian Mountains appear in the emblems of local organizations. Brands in the section are tied to a small mountain town in the Blue Ridge, whose identity is shaped by student life and the natural surroundings of the southern Appalachians.