candy Logos and Brands

The “Candy” section focuses on the logos of brands operating in the sweets and confectionery industry, broadly defined. The companies in this collection produce chewing candies, hard candies, gummies, dragees, and other treats familiar to consumers since childhood. The marks of candy brands play on bright, rounded, and cheerful shapes that appeal to the impulse to indulge. The section provides an overview of the category’s visual identity, where a brand name alone can evoke a taste association.