Peeps Logo PNG
The Peeps logo embodies the coziness of childhood and the joy of family traditions. Starting with the handmade production of marshmallow figures that became a favorite treat for all ages, the company eventually gained new momentum through the merger of two family-owned businesses, unlocking the unique potential of these confections.
Peeps: Brand overview
The story of Peeps began in the 1920s when the Rodda Candy Company in Lancaster, Pennsylvania, started producing small marshmallow figurines shaped like chickens. The manufacturing process was entirely manual, with each batch taking about 27 hours. In 1953, Just Born, a candy company founded by Sam Bourne, acquired Rodda Candy Company primarily for its jelly candy-making capabilities.
After the acquisition, Sam’s son, Bob Bourne, noticed workers handcrafting the marshmallow figures. Recognizing the product’s potential, he decided to automate the production process. In 1954, Bob collaborated with engineer Jim Donnelly to develop a revolutionary method that reduced the production time for a batch of marshmallow treats from 27 hours to just six minutes.
In the 1960s, the company began diversifying its product line, adding new shapes and colors to the classic yellow chicks. The first major addition was white marshmallow bunnies, which quickly became popular during Easter. This expansion helped increase sales and solidify the brand’s recognition.
The 1970s saw continued growth in production and distribution. The marshmallow figures became a staple Easter treat, appearing in more stores nationwide. During this period, the company improved production techniques to enhance stability and shelf life, ensuring the confections remained fresh longer.
In the 1980s, the brand introduced additional colors and flavors, including pink, blue, and lavender chicks. These innovations sparked greater interest among consumers. The company also began investing in marketing campaigns to boost visibility, particularly around the holidays.
The 1990s marked a significant expansion of the product line. New seasonal shapes, such as snowmen for Christmas and ghosts for Halloween, allowed the marshmallow figures to become a year-round treat rather than being limited to Easter. This diversification broadened their appeal and consumer base.
In the early 2000s, the brand established a strong online and social media presence. It became known for hosting events and contests, such as the popular diorama competitions. Additionally, Just Born expanded its reach by introducing themed merchandise, such as apparel and novelty items.
The 2010s brought a wave of innovation in flavors and formats. New varieties, including chocolate-coated marshmallow treats and mini versions, were introduced. The company continued experimenting with flavors, appealing to a broader audience while maintaining the iconic appeal of its classic products.
By the 2020s, marshmallow creations had grown into a cultural phenomenon. The brand collaborated with other companies to create unique products, including flavored beverages and candies. These partnerships further elevated its status as more than just candy—a symbol of holiday traditions and playful creativity.
As of 2023, the marshmallow figures remain one of the most recognizable candy products in the United States, especially during Easter. While staying true to the classic shapes and colors that built its legacy, the company continues to innovate with new products and flavors.
Under Just Born’s leadership, these iconic marshmallow treats have transformed from simple chicks into a cultural symbol of holidays and traditions. The brand continues to balance innovation with nostalgia and charm, which define its enduring popularity.
Meaning and History
What is Peeps?
This brand produces popular marshmallow treats that have become a part of many celebrations and everyday life. Its signature product is soft marshmallow shapes coated in sugar glaze, often associated with spring and Easter. The lineup includes colorful chicks, bunnies, and other shapes in various flavors and colors throughout the year. These treats have long been a favorite dessert for generations. People use them for snacks, recipes, decorations, and creative projects. The sweets inspire experimentation, including contests, art exhibits, and unique culinary ideas.
1953 – today
The Peeps brand logo is a memorable and expressive design that conveys the product’s character created from marshmallows. It combines simplicity and the playful atmosphere of a popular treat.
The logo is based on the name Peeps and is executed in large, bold font with rounded lines. The soft outlines of the font create associations with tenderness and a friendly mood directly related to the product — light and airy marshmallow sweets. The first letter in the name is uppercase, and the rest are lowercase, giving the design a relaxed feel. The white stroke around the letters helps to make the blue text stand out from the yellow oval, adding depth to the composition.
Behind the text is a yellow oval framed by white and thick blue lines. The background is associated with the signature marshmallow chickens, which have become a symbol of Peeps. The blue color adds contrast.
Below the text is a curved blue line that echoes the shape of the letters. It unites and completes all the fragments of the design. Next to it is the word BRAND, written in smaller capital letters. It emphasizes the official affiliation with a registered trademark.
The logo’s color scheme includes yellow and blue. Yellow is associated with joy and warmth, while blue adds confidence and austerity. The colors emphasize sunshine and festivity, which is appropriate since Peeps products are popular during holidays such as Easter.
Just Born, which owns the Peeps brand, produces billions of these sweets annually. The logo used on packaging and advertising conveys lightness, joy, and accessibility; it is pleasant for customers.
