dating portal Logos and Brands
Online dating portals are presented in the “Dating Portal” section. The term “portal” refers to an earlier stage in the development of the dating industry, when dating took place on websites with extensive profile catalogs, search filters, and communication forums. Brands in this category can include both classic portals that have operated since the 1990s and 2000s and modern projects that retain the portal model with expanded profile-viewing capabilities. The logos of dating portals feature familiar symbols, such as hearts, couples’ silhouettes, and stylized speech bubbles. Still, their presentation retains traces of the aesthetics of the early web era, when online dating was just emerging from a marginal niche into mainstream culture.