Diageo Group Logos and Brands

The world’s largest producer of alcoholic beverages, Diageo, and the brands in the group’s portfolio are presented in the “Diageo Group” section. Johnnie Walker, Guinness, Smirnoff, Tanqueray, Captain Morgan, and dozens of other brands are part of the holding company, which manages one of the most extensive portfolios in the spirits industry. The Diageo logo is built around the parent company’s corporate identity. At the same time, the sub-brands retain their own historically established symbols, from the striding man of Johnnie Walker to the Guinness harp. This section shows how visual identities from different eras, countries, and alcohol categories, from scotch and gin to beer and rum, coexist under the umbrella of a single holding company.