The taste of Crown Royal Scotch Whisky has won many awards. This unique alcoholic beverage is made from grain grown in the Canadian province of Manitoba. It is aged in oak casks in the distillery’s warehouses, which occupies a huge area near Lake Winnipeg. The distiller observes strict standards in order to produce a modern whisky of the same quality as the first batch, which was a gift to the English monarchs.
Meaning and History
The emergence of the Crown Royal brand was preceded by amazing events related to the royal tour. As far as is known, King George VI and his wife were the first British royalty to go to Canada. A local businessman appreciated their adventurism and decided to give the monarchs a valuable gift – blended whisky of his own making. He already had experience in making alcoholic drinks, but the businessman wanted to create something unique, and that is why he tried hundreds of blends with different proportions of ingredients. The resulting alcohol was poured into crystal decanters, which filled ten cases.
This recipe became the basis for the Crown Royal whiskey when the fame of the royal drink went so far that the entrepreneur had to launch it into mass production. The first batch came into stores in the 1960s. The product was recognizable by its distinctive logo with the image of a crown on the cushion and by the subtle italic inscription. The design was developed to match the elegant shape of the bottle.
In the 2000s, the trademark was modernized by graphic artist Chris Mitchell, who ran his studio, Epic Icons. He redid the crown, making it more colorful and adding a three-dimensional effect by combining several golds, red, and purple shades. The logo is still in use today to remind Crown Royal’s glorious past.
The main visual symbol of the whisky is the crown on the cushion. These elements reflect the brand’s historical heritage, which was created for the king and queen of Great Britain. They look luxurious to match the high status of royalty. The crown has a gold frame embellished with precious stones. The cushion is not simple either – it is decorated with gold embroidery and tassels.
Chris Mitchell managed to turn an ordinary pictorial icon into a symbol of luxury, using simple graphic tools. He slightly changed the colors and shape of the emblem, giving it a truly royal look.
Font and Colors of the Emblem
The Crown Royal lettering is as part of the logo as the design. It is in italics and looks like handwritten text. A similar typeface can be found in the Kuenstler Script family, first appearing in 1902. It is a type of Roundhand calligraphy with contrasting strokes. But the Crown Royal has bolder letters, which were made for better readability.
The color palette contains red, gold and magenta. Such a combination is reminiscent of the colors of a whiskey gift box designed for monarchical persons. As far as we know, the entrepreneur put the decanters in individual purple bags with gold embroidery. And red was added to emphasize the noble origin of the drink.