Crown Royal Logo PNG
The royal drink represents the Crown Royal logo. Great taste makes whiskey worthy of honors and awards. The emblem suggests the drink was served at the tables of nobles and high-ranking people who appreciated the brand for its true value.
Crown Royal began in 1939, when King George VI and Queen Elizabeth visited Canada as reigning monarchs. Seagram president Samuel Bronfman decided the royal tour needed a Canadian whisky made for the occasion. At the Waterloo distillery in Ontario, he and his team tested more than 600 blends before settling on a mix of about 50 grain whiskies.
The presentation was as important as the liquid. Crown Royal was placed in faceted crystal decanters with crown-shaped stoppers, then packed in purple velvet bags with gold stitching and cord. Ten cases traveled on the royal train, giving the new whisky a story tied directly to the monarchy.
For 25 years, Crown Royal was sold only in Canada. In 1964, Seagram introduced it to the United States with little national advertising, relying on distributors, word of mouth, and the purple bag. Production later centered in Gimli, Manitoba, on the shore of Lake Winnipeg. In 1992, Crown Royal Reserve became the brand’s first major line extension after decades as a single-product label.
Diageo acquired Crown Royal in 2000 as part of the Seagram deal. By 2002, it had passed Canadian Club in U.S. sales. It became the leading Canadian whisky in America, ahead of rivals such as Black Velvet. Crown Royal XR followed in 2006, using whisky from the closed Waterloo distillery. Later releases included Crown Royal Black (2010) and Crown Royal Maple (2012). In 2016, Jim Murray’s Whisky Bible named Crown Royal Northern Harvest Rye the world’s best whisky.
Meaning and History
The Crown Royal brand emerged after remarkable events surrounding the royal tour. As far as is known, King George VI and his wife were the first members of the British royal family to visit Canada. A local businessman appreciated their adventurous spirit and decided to give the monarchs a valuable gift: a blended whisky of his own making. He already had experience in making alcoholic drinks, but the businessman wanted to create something unique, and that is why he tried hundreds of blends with different proportions of ingredients. The resulting alcohol was poured into crystal decanters, which filled ten cases.
This recipe became the basis for Crown Royal whiskey when the drink’s fame grew so great that the entrepreneur had to launch it into mass production. The first batch came into stores in the 1960s. The product was recognizable by its distinctive logo: a crown on a cushion with a subtle italic inscription. The design matched the bottle’s elegant shape.
What is Crown Royal?
This well-known Canadian whisky brand, owned by Diageo, is famous for its smooth taste and distinctive purple-bag packaging with gold accents. From the classic Deluxe blend to special variants like Northern Harvest Rye and Black, each product in the lineup features expressive flavors achieved through the artful blending of aged whiskies. The brand’s master blenders craft the whiskies using a mix of grain whiskies aged in oak barrels at the distillery in Gimli, Manitoba.
In the 2000s, graphic artist Chris Mitchell modernized the trademark at his studio, Epic Icons. He redid the crown, making it more colorful and adding a three-dimensional effect by combining several shades of gold, red, and purple. The logo is still in use today, reminding Crown Royal of its glorious past.
Thewhisky’s main visual symbol is the crown on the cushion. These elements reflect the brand’s heritage, created for the king and queen of Great Britain. They look luxurious, matching royalty’s high status. The crown has a gold frame embellished with precious stones. The cushion is not simple either – it is decorated with gold embroidery and tassels.
Chris Mitchell turned an ordinary pictorial icon into a symbol of luxury using simple graphic tools. He slightly changed the emblem’s colors and shape, giving it a truly royal look.
Font and Colors
The Crown Royal lettering is as much a part of the logo as the design. It is italicized and appears handwritten. A similar typeface appears in the Kuenstler Script family, first appearing in 1902. It is a type of Roundhand calligraphy with contrasting strokes. But the Crown Royal has bolder letters, designed for better readability.
The color palette contains red, gold, and magenta. Such a combination is reminiscent of the colors of a whiskey gift box designed for members of the monarchy. As far as we know, the entrepreneur put the decanters in individual purple bags with gold embroidery. They added red to emphasize the drink’s noble origins.