Whisky Logos and Brands

The Scottish and Japanese spelling of “whisky” distinguishes this section from “Whiskey” and focuses attention on the logos of Scotch and Japanese whiskey producers. Glenfiddich, Macallan, Laphroaig, Suntory Yamazaki, and Nikka have created brands where the region of origin, from Speyside and Islay to Honshu, determines the flavor profile. Scotland divides production into five regions, each of which, from peaty Islay to fruity Highland, forms its own whiskey style. Japanese whiskey, inspired by Scottish traditions and launched by Masataka Taketsuru in the 1920s, has won international awards and collector status. The logos in this section evoke images of mountain streams, copper stills, and heather-covered moors, promising a drink aged in decades.