diesel Logos and Brands
Diesel fuel and everything related to it form the context of the “Diesel” section. Oil refining companies, car manufacturers that rely on diesel engines, and brands whose names include “diesel” are grouped. In addition to the technical side, the section also includes the Italian fashion brand Diesel, whose name contains a metaphor for energy and fuel. The logos of companies in this category range from industrial symbols depicting pistons, fuel drops, and flames to completely different visual solutions if the brand borrows the word “diesel” in a figurative sense. The section clearly shows how a single word can evoke different associations depending on the industry.