DreamWorks Animation Logos and Brands

One of the world’s largest animation studios defines the content of the “DreamWorks Animation” section. Shrek, Madagascar, Kung Fu Panda, How to Train Your Dragon, and dozens of other cartoons have brought the studio worldwide fame and billions in box-office receipts. The DreamWorks logo, featuring a boy sitting on a crescent moon with a fishing rod, is one of the most recognizable logos in cinema history. The image is based on the memories of one of the founders, Steven Spielberg, and was created by artist Robert Hunt. This section highlights the brand, whose visual identity extends from the opening credits of each film to the logos of individual franchises, characters, and theme parks that make up the studio’s commercial ecosystem.