e-products Logos and Brands

Electronic products and services are grouped in the “E-Products” section. Digital subscriptions, software licenses, online courses, virtual gift cards, and downloadable content form a category of products without physical embodiment. Brands in this section sell things that cannot be touched but can be used, and their logos work with abstract images of transmission, downloading, and access. Arrows, clouds, pixel structures, and stylized screen frames appear in the logos of companies whose products are sets of data accessible with a password or code. This section captures a segment of the economy in which the familiar concept of “goods” has lost its physical form and become a digital file or stream.