Evanston Logos and Brands

A Chicago suburb on the shores of Lake Michigan, best known for Northwestern University, provides the geographical context for the “Evanston” section. University departments, local companies, cultural institutions, and sports programs form a circle of brands tied to the city, home to about 75,000 people. Evanston’s visual identity is linked to Northwestern’s academic reputation, with its purple hues and wildcat symbolism permeating the branding of many city organizations and events.