fantasy toys Logos and Brands
Plastic and plush dragons, knights, wizards, and mythical creatures fill store shelves, and brands that produce such products are collected in the “Fantasy Toys” section. LEGO Castle, Schleich Eldrador, Playmobil Knights, and lines of figures based on The Lord of the Rings or Harry Potter allow children to reenact epic battles and magical adventures on the living room carpet. The fantasy toy market is fueled by the success of movie franchises and video games, with each new blockbuster spawning a wave of licensed products. Logos in this segment feature medieval shields, magical runes, and silhouettes of fantastic creatures, immersing children in a fictional world at first glance of the box.