FAW Logos and Brands
China’s largest automotive group, FAW (First Automobile Works), is presented in the section titled “FAW.” Founded in 1953 with the assistance of Soviet engineers, FAW became the first automobile manufacturer in the People’s Republic of China and remains one of the leading players in the local market. The corporation’s umbrella includes the Hongqi and Bestune sub-brands, as well as joint ventures with Volkswagen and Toyota. The FAW logo has undergone several iterations, reflecting the transformation of a state-owned factory into a modern automotive conglomerate with ambitions in international markets. An analysis of the emblem allows us to trace the evolution of the company’s visual identity over seven decades.