golfing culture Logos and Brands
Beyond sports results and tournament tables lies a whole layer of golf culture, reflected in the “Golfing Culture” section. Brands in this category are associated with the lifestyle surrounding golf, from country clubs with restaurants and spas to magazines, media, and lifestyle brands that promote the game’s aesthetics and rituals. Logos from this sphere convey an atmosphere of prestige, leisurely pastimes, and belonging to a certain social circle. This section examines the visual identity of brands for which golf is not so much a sport as a cultural code and lifestyle.