The Muni Gang logo conveys a spirit of freedom and creativity, reimagining the traditional image of golf. The Portland-based project makes the sport accessible and relaxed, combining athletic and street elements in clothing and accessories. With its informal and fresh approach, the brand has captured the attention of a new generation.
Muni Gang: Brand overview
Founded: | 2023 |
Headquarters: | USA |
Website: | muniganggolf.com |
The company Muni Gang originated in Portland, Oregon, and focuses on celebrating the casual aspects of municipal golf. Founders Maxton Reinland and Drew Reinland sought to break down the barriers surrounding golf by making it appealing to skate culture enthusiasts. To achieve this, they produce casual wear, golf outfits, artistic pieces, and various accessories that capture the essence of relaxed municipal golf.
Muni Gang is dedicated to fostering community spirit. It regularly organizes urban golf events in Portland to create community and facilitate interaction among like-minded individuals. This approach distinguishes the company as a catalyst for making golf less formal and more approachable, in contrast to the uptight atmosphere often associated with country clubs.
Another standout feature of Muni Gang is its youthful and vibrant design philosophy. The company employs audacious patterns and styles heavily influenced by skate culture, successfully drawing the attention of a younger demographic. This fresh perspective has enabled Muni Gang to extend the reach of golf into urban settings and audiences that traditionally might not have engaged with the sport.
Muni Gang advocates for a new, relaxed golf culture. Its mission revolves around inclusivity, and it aims to promote an urban golf movement and bring the joy of golf to broader audiences.
Meaning and History
2023 – today
The Muni Gang logo challenges traditional golf norms, transforming the sport into a symbol of freedom and fun. At the center of the design is a skull shaped like a golf ball, surrounded by clubs that replace the conventional crossed bones. This element embodies a rebellious spirit against dull conventions, adding a bold edge to a classic image. The symbol is enclosed in a soft gray circle, creating a frame effect and visual completeness.
The skull’s black-and-white palette highlights contrast and enhances its charisma. The lines are simple yet striking, making the symbol highly recognizable. The gray-blue circle adds a touch of softness and balances the boldness of the design with its approachable feel.
The “Muni Gang” text tells its own story. It is rendered in the unique Paloma font, designed by Henry Brintlinger of Hank Makes. The letters seem to play with each other: slightly crooked, thick, and infused with a hint of chaotic individuality. This style connects the logo to street art and skateboarding aesthetics, strengthening its ties to youth culture.
The emblem conveys the idea of freedom and enjoyment, rejecting strict norms and formality. The central skull element captures the lighthearted joy of the game, emphasizing its unique character. The design aligns with the philosophy of a relaxed sport, focusing on fun and self-expression rather than rigid rules.
Through its visual identity, the company declares that golf is a realm of freedom, where sneakers, laughter, and genuine enjoyment take precedence over formal suits.