gum Logos and Brands

Chewing gum as a product and an entire industry defines the theme of the “Gum” section. Wrigley’s, Orbit, Trident, and other chewing gum brands form the core of the category. The logos of brands in the chewing gum world feature images of bubbles, mint leaves, freshness, and bright, sweet taste associations. Companies in this section have been competing for decades for shoppers’ attention at checkout counters, offering products that occupy a unique niche between confectionery and oral hygiene products.