home videos Logos and Brands
The home video format for consuming and distributing content defines the context of the “Home Videos” section. Manufacturers of videotapes, DVDs, and Blu-rays, distributors of home-viewing films, and early video rental chains such as Blockbuster make up this category. Logos from this sphere bear the imprint of an era when going to the video rental store replaced an evening at the cinema. The section captures the visual identity of brands that built their business on the ability to watch movies at home, from VHS tapes to modern disc formats.