Jeff Bezos Logos and Brands
The personal section “Jeff Bezos” links the Amazon founder’s brands and projects with his name. Blue Origin, a space company with a stylized feather logo; Bezos Expeditions, an investment vehicle; The Washington Post; and Amazon itself form the commercial universe of one of the richest people on the planet. The logos of Bezos’ projects cover e-commerce, the space industry, media, and philanthropy. The brands in this section are united by the figure of an entrepreneur whose influence extends from online retail to suborbital flights.