Kent Logos and Brands

The Kent cigarette brand, launched by Lorillard in 1952 and now owned by British American Tobacco, is part of the Kent section. The brand was positioned as the first cigarette brand with a micronite filter and built its identity around technological superiority in the tobacco industry. The Kent logo has evolved over seven decades, reflecting changing marketing strategies amid tightening tobacco regulations. In addition to cigarettes, the section may feature Englishness in England, including locations and sports clubs.