Madison Logos and Brands
The capital of Wisconsin, a university town on an isthmus between two lakes, is the center of the Madison section. The University of Wisconsin-Madison, with its mascot Bucky Badger, the city administration, local technology startups, and the Badgers’ sports teams make up the category. Madison is associated with progressive politics, brewing traditions, and campus culture. The emblems of Madison organizations may feature badgers, lake motifs, and architectural silhouettes of the State Capitol, reflecting the spirit of a city that lives at the intersection of academic science and Midwestern business acumen.