merchandising Logos and Brands
Licensed products released under brands from the world of cinema, sports, music, and video games make up the “Merchandising” section. T-shirts with the Marvel logo, mugs with the Star Wars emblem, Funko Pop! collectible figures, and sports merchandise with NFL symbols make up a multi-billion-dollar merchandising market. Companies in this section are engaged in the production, licensing, and distribution of goods that exploit the power of other brands. The logos of licensors and licensees in this category work in tandem: the franchise name attracts buyers, while the manufacturer’s brand guarantees the quality of the physical product.