mid-priced Logos and Brands

Mid-priced brands, positioned between budget and premium brands, fill the “Mid-Priced” section. Gap, Zara, and H&M in clothing, Toyota and Hyundai in automobiles, and Marriott Courtyard and Holiday Inn in the hotel business target mass consumers with moderate spending power. Mid-priced brands balance the affordability of the low-cost segment with a quality claim that approaches the premium level. The section brings together brands from various industries that use mid-market pricing as a deliberate strategy to reach the largest share of the solvent audience.