multiple brand cars Logos and Brands
Automotive groups that manage several brands under a single corporate umbrella define the theme of the “Multiple Brand Cars” section. The Volkswagen Group, with a portfolio ranging from SEAT to Bentley, Stellantis, with fourteen brands, and Hyundai Motor Group, with Kia and Genesis, are examples of such conglomerates. Each brand within the group is focused on its own price and style segment. The section shows how automotive holdings build the architecture of multiple brands, where the parent emblem remains in the shadows, and the buyer interacts with the brand of a specific model.
