GAC Group Logo

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GAC Group: Brand overview

Guangzhou Automobile Group, or GAC, was founded in 1955 in Guangzhou, China, and was originally a state-owned enterprise specializing primarily in the production of commercial vehicles. Only in the 1980s did the company diversify its activities and began to produce cars for individual consumers.

At the beginning of the 21st century, GAC entered into strategic alliances with global automobile industry giants such as Honda, Toyota, and Mitsubishi. These partnerships were aimed at producing a variety of vehicles specifically designed for Chinese consumers.

In the 2010s, GAC began creating a line of branded vehicles, introducing models named Trumpchi, Aion, and Hycan. This milestone allowed GAC to become one of China’s top five automakers, with sales of more than two million vehicles in 2021 alone.

Today, GAC’s portfolio ranges from traditional fuel-powered vehicles to electric vehicles, as well as SUVs, commercial trucks, and buses. With major production centers located in Guangzhou and other parts of Guangdong Province, GAC has evolved from a regional commercial vehicle manufacturer to a major player in China’s automotive arena, aiming to go global.

Meaning and History

GAC Group Logo History

1955 – today

GAC Group Logo

The GAC Group name is available in both Chinese and English. The Chinese version is written in red characters on the top line, while the English version is below and in bold black font. The text is complemented by a symbol resembling the letter “G,” which looks metallic due to the silver gradient. Dark gray shadows and white highlights create a three-dimensional effect, making the emblem look realistic.

The bilingual presentation caters to a global audience while at the same time recognizing its Chinese roots. The choice of color – red for the Chinese characters and black for the English text – symbolizes different cultural or corporate values. The metal letter “G” with a three-dimensional effect gives the brand a premium feel, in line with the company’s ambition to become a global leader in the automotive industry.