New Jersey Logos and Brands

The densely populated state of New Jersey, on the Atlantic coast of the United States, is linked by the brands in the “New Jersey” section. The New Jersey Devils (NHL), a team named after a local folklore legend about the Devil of Pine Barrens, as well as the Rutgers Scarlet Knights and Princeton Tigers university programs, form the sporting core of the category. The corporate headquarters of Johnson & Johnson in New Brunswick, Prudential Financial in Newark, and Campbell Soup in Camden add a business component. The logos in this section reflect the identity of a state located between New York and Philadelphia, with an industrial heritage, the Jersey Shore, and an outstanding academic infrastructure.