notebook Logos and Brands

Notebook and laptop manufacturers form the “Notebook” section. Lenovo ThinkPad, Dell XPS, HP Pavilion, ASUS ZenBook, and Apple MacBook compete in a market where over 200 million devices are sold annually. ThinkPad, created by IBM in 1992 and later acquired by Lenovo in 2005, retains its iconic red TrackPoint and rectangular silhouette. The MacBook, with its bitten apple on the lid, has transformed the laptop from a work tool into a lifestyle item. The logos in this section mark lines of portable computers that consumers better recognize by brand name (ThinkPad, Surface, Pavilion) than by the parent company name.