nursery products Logos and Brands

Manufacturers of products for newborns and young children are included in the “Nursery Products” section. Graco, with strollers and car seats; Chicco; Fisher-Price; Stokke, with its iconic Tripp Trapp high chair; and Britax offer products for the first years of a child’s life. The children’s products industry is regulated by some of the strictest safety standards in the consumer sector, and product recalls due to design defects can cause irreparable damage to a brand. The logos in this section evoke images of softness, security, and childhood, and companies compete in a market where parental trust is a determining factor in purchasing decisions.